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Gianni Mion was named to lead the group, which also appointed a new board.
Séverine Merle, ceo of Celine and the new head of the Chambre Syndicale de la Mode Masculine, gathered guests at the Musée Picasso on Tuesday.
The company will move away from low-cost positioning and bring back production to Europe.
The runway show will be held at 6:30 p.m. on Feb. 19, kicking off Milan Fashion Week.
A cofounder of the Benetton fashion group, he died in Treviso, Italy, on Monday.
The designer will show some designs for fall 2019, but his first full-fledged collection will bow for spring 2020.
Through their holding Edizione, the Benettons are shareholders of the company that operates Italy’s highways and the bridge.
The entrepreneur is to receive the Doctor of Fine Arts Honorary Degree from the Fashion Institute of Technology today.