A new company is planning a revival of the fittest and spending big on giving extinct prewar labels, from the city’s glamorous heyday, a new life.
The brand is made up of athletes designing for athletes. “And we’re in the early innings,” McDonald says.
The Swedish giant’s new store in Berlin is one of the brand’s smaller outlets. If its boutique flavor proves successful, it may herald the start of a new more personal approach for H&M.
German accessories brand MCM has launched a new global retail concept in Munich.
Reference Berlin, a new 24-hour festival for fashion, music and art that tries to capture the city’s creative allure opened with much ado on Saturday noon.
With a portfolio of more than 50 textile trade shows, the company, jointly held by the city of Frankfurt and the federal state of Hesse, has held a quasi-monopoly on sustainable fashion fairs for almost a decade.
A Paris-based label is subverting Middle Eastern stereotypes, styles and motifs to make a fresh statement on urban identity.
The 450 million-euro project flies in the face of retail trends that have seen department stores shrinking or shuttered.
Dirk Schönberger, MCM’s global chief creative officer, opens experimental retail store in Berlin.