The parent to Quiksilver and now Billabong finally brings its retail and hangout concept Stateside with a Malibu store.
The new purchase price, roughly $160 million, would create an action sports behemoth with some $2 billion in sales.
Dave Tanner is set to oversee an action sports empire of more than 600 stores and roughly 10,000 workers globally in the company’s buy of Billabong.
Billabong has been in the midst of a turnaround strategy for the past several years.
The surf lifestyle company aims to accelerate implementation through aligned inventory, order fulfillment and diffuse friction points encountered by shoppers.
To grow as a lifestyle brand, Amuse Society is introducing its first collaboration. More are in the works, including shoes with Matisse.
The skate brand will go to Bravo Sports as Billabong continues its focus on the three core brands identified at the onset of the company’s turnaround plan.
John Frieda expands its reach with an exclusive kit in Billabong