Sponsored
Birchbox
Beauty Features
Birchbox France Changes Hands
The business has been acquired by its cofounders and Otium Capital from Birchbox U.S.
Products
Digital Forum: Birchbox Plans Small-Format ‘Expressions’ in 500 Walgreens Stores
“Ultimately, the humans changed everything.”
Products
For the First Time in Nine Years, Birchbox Changes Subscription Prices
Birchbox will also offer more choices and customization for its boxes.
Beauty Features
Birchbox to Close SoHo Store
Birchbox is actively exploring a pop-up strategy for 2019, and has just opened 11 shops-in-shop in U.S. Walgreens stores.
Beauty Features
Walgreens and Birchbox Show Off Their New Collaboration
The Birchbox boutiques within Walgreens’ doors are designed with the casual beauty shopper in mind.
Beauty Features
Birchbox Brings Prestige Beauty to Walgreens
An 11-store pilot will launch in December in six U.S. cities.
Body Care
Number 4 Rolls Out Skin-care Inspired by Shampoo
Taking the salon experience home through body products is a goal of new Number 4 range.
Beauty Features
Birchbox Gets Growth Equity Investment
Existing investor Viking Global has taken a majority position in the business.
Hair
Keeps Offers Simplified Hair-Loss Prevention
Founded by two former Google employees, the brand is backed by executives from Net-a-porter, Birchbox and Maveron.
Beauty Features
Juara Adopts Social-Selling Model
The Indonesian-inspired natural skin-care brand is changing its business model to focus on peer-to-peer selling.
Skin Care
Ernest Supplies Seeks Wider Distribution
The men’s grooming brand is hoping to reach more customers through department store partnerships.
Celebrity Real Estate
EXCLUSIVE: Birchbox Cofounder Buys $14M Manhattan Condo
The entrepreneur joins the likes of Ben Stiller, Irina Shayk and Jon Bon Jovi at 150 Charles Street.
Retail
What to Watch: Wal-Mart Stores’ Calculated E-commerce Moves
McMillon has taken steps to become more “trustworthy and transparent.”
Business Features
Birchbox Could Propel Wal-Mart’s Beauty Game With Data
Wal-Mart is on a mission to upgrade its in-store beauty offerings.
Fashion Scoops
Birchbox Creates Birchbox x Vogue 125 Box
The magazine’s beauty director, Celia Ellenberg, selected eight of her must-haves.
Essentialist
Today's Must Read
![@BillieEilish made history as the youngest person to earn nominations in the top four Grammy categories.
WWD sat down with one of music’s biggest stylists, @samanthaburkhartstylist, to hear what it's like to dress Billie Eilish and other artists for the Grammys.
“Billie [has] three looks,” she says bright-eyed. “It’s red carpet, performance, after party. I’m dressing her brother [Finneas O’Connell], which is the same, red carpet, performance, after party. There’s her brother’s girlfriend, her mom…Rosalía red carpet. Rosalía performance. Rosalía after party. Plus, she probably wants another look, so I have to have multiple options as well, because that’s just what you do.
“Grammys can be a really crazy carpet, so I think dialing it back and just keeping it sophisticated and elevated has been the direction overall for everyone I’m working with, not going crazy,” she continues. “You succeed by not going overboard. It should be a great fashion moment, a great fashion story. It shouldn’t feel like it’s a costume, like a Comic-Con convention,” Burkhart said.
Tap the link in bio for more.
Report: @ryma___________
📸: @shutterstocknow
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#wwdfashion
#billieeilish
#grammys
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