Birchbox is reducing its team by 25 percent globally.

The business has been acquired by its cofounders and Otium Capital from Birchbox U.S.

“Ultimately, the humans changed everything.”

Birchbox will also offer more choices and customization for its boxes.

Birchbox is actively exploring a pop-up strategy for 2019, and has just opened 11 shops-in-shop in U.S. Walgreens stores.

The Birchbox boutiques within Walgreens’ doors are designed with the casual beauty shopper in mind.

An 11-store pilot will launch in December in six U.S. cities.

Taking the salon experience home through body products is a goal of new Number 4 range.

Existing investor Viking Global has taken a majority position in the business.

Founded by two former Google employees, the brand is backed by executives from Net-a-porter, Birchbox and Maveron.

The Indonesian-inspired natural skin-care brand is changing its business model to focus on peer-to-peer selling.

The men’s grooming brand is hoping to reach more customers through department store partnerships.

The entrepreneur joins the likes of Ben Stiller, Irina Shayk and Jon Bon Jovi at 150 Charles Street.

McMillon has taken steps to become more “trustworthy and transparent.”

Wal-Mart is on a mission to upgrade its in-store beauty offerings.