A Birchbox assortment.

Beauty Features

Birchbox Confirms Mass Layoffs

Birchbox is reducing its team by 25 percent globally.

clock February 6, 2020Allison Collins

A Birchbox assortment.

Beauty Features

Birchbox France Changes Hands

The business has been acquired by its cofounders and Otium Capital from Birchbox U.S.

clock January 9, 2020Jennifer Weil


Digital Forum: Birchbox Plans Small-Format ‘Expressions’ in 500 Walgreens Stores

“Ultimately, the humans changed everything.”

clock September 26, 2019Allison Collins

The Walgreens and Birchbox collaboration at a New York location.


For the First Time in Nine Years, Birchbox Changes Subscription Prices

Birchbox will also offer more choices and customization for its boxes.

clock March 19, 2019Allison Collins

Birchbox's New York store.

Beauty Features

Birchbox to Close SoHo Store

Birchbox is actively exploring a pop-up strategy for 2019, and has just opened 11 shops-in-shop in U.S. Walgreens stores.

clock December 20, 2018Allison Collins

The Walgreens and Birchbox collaboration at a New York location.

Beauty Features

Walgreens and Birchbox Show Off Their New Collaboration

The Birchbox boutiques within Walgreens’ doors are designed with the casual beauty shopper in mind.

clock December 7, 2018Faye Brookman

The new Birchbox space in Walgreens.

Beauty Features

Birchbox Brings Prestige Beauty to Walgreens

An 11-store pilot will launch in December in six U.S. cities.

clock October 4, 2018Faye Brookman

Body Care

Number 4 Rolls Out Skin-care Inspired by Shampoo

Taking the salon experience home through body products is a goal of new Number 4 range.

clock July 27, 2018Faye Brookman

The limited edition Birchbox x Vogue 125 box.

Beauty Features

Birchbox Gets Growth Equity Investment

Existing investor Viking Global has taken a majority position in the business.

clock May 1, 2018Allison Collins

Products and Packaging


Keeps Offers Simplified Hair-Loss Prevention

Founded by two former Google employees, the brand is backed by executives from Net-a-porter, Birchbox and Maveron.

clock January 16, 2018Layla Ilchi

Juara's skin-care line.

Beauty Features

Juara Adopts Social-Selling Model

The Indonesian-inspired natural skin-care brand is changing its business model to focus on peer-to-peer selling.

clock December 13, 2017Layla Ilchi

Ernest Supplies

Skin Care

Ernest Supplies Seeks Wider Distribution

The men’s grooming brand is hoping to reach more customers through department store partnerships.

clock November 15, 2017Aria Hughes

Inside a Birchbox cofounder's new Manhattan apartment.

Celebrity Real Estate

EXCLUSIVE: Birchbox Cofounder Buys $14M Manhattan Condo

The entrepreneur joins the likes of Ben Stiller, Irina Shayk and Jon Bon Jovi at 150 Charles Street.

clock October 13, 2017Kathryn Hopkins

Doug McMillon Wal-Mart Store, Inc., Chief Executive Officer Doug McMillon speaks at the Wal-Mart shareholder meeting in Fayetteville, ArkWal Mart Annual Meeting, Fayetteville, USA


What to Watch: Wal-Mart Stores’ Calculated E-commerce Moves

McMillon has taken steps to become more “trustworthy and transparent.”

clock August 23, 2017Sharon Edelson

Wal-Mart is increasing its focus on beauty trends.

Business Features

Birchbox Could Propel Wal-Mart’s Beauty Game With Data

Wal-Mart is on a mission to upgrade its in-store beauty offerings.

clock August 14, 2017Allison Collins

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