The limited edition Birchbox x Vogue 125 box.

Beauty Features

Birchbox Gets Growth Equity Investment

Existing investor Viking Global has taken a majority position in the business.

clock May 1, 2018Allison Collins

Products and Packaging


Keeps Offers Simplified Hair-Loss Prevention

Founded by two former Google employees, the brand is backed by executives from Net-a-porter, Birchbox and Maveron.

clock January 16, 2018Layla Ilchi

Juara's skin-care line.

Beauty Features

Juara Adopts Social-Selling Model

The Indonesian-inspired natural skin-care brand is changing its business model to focus on peer-to-peer selling.

clock December 13, 2017Layla Ilchi

Ernest Supplies

Skin Care

Ernest Supplies Seeks Wider Distribution

The men’s grooming brand is hoping to reach more customers through department store partnerships.

clock November 15, 2017Aria Hughes

Inside a Birchbox cofounder's new Manhattan apartment.

Celebrity Real Estate

EXCLUSIVE: Birchbox Cofounder Buys $14M Manhattan Condo

The entrepreneur joins the likes of Ben Stiller, Irina Shayk and Jon Bon Jovi at 150 Charles Street.

clock October 13, 2017Kathryn Hopkins

Doug McMillon Wal-Mart Store, Inc., Chief Executive Officer Doug McMillon speaks at the Wal-Mart shareholder meeting in Fayetteville, ArkWal Mart Annual Meeting, Fayetteville, USA


What to Watch: Wal-Mart Stores’ Calculated E-commerce Moves

McMillon has taken steps to become more “trustworthy and transparent.”

clock August 23, 2017Sharon Edelson

Wal-Mart is increasing its focus on beauty trends.

Business Features

Birchbox Could Propel Wal-Mart’s Beauty Game With Data

Wal-Mart is on a mission to upgrade its in-store beauty offerings.

clock August 14, 2017Allison Collins

The limited edition Birchbox x Vogue 125 box.

Fashion Scoops

Birchbox Creates Birchbox x Vogue 125 Box

The magazine’s beauty director, Celia Ellenberg, selected eight of her must-haves.

clock May 23, 2017Rachel Strugatz

Voyage's Montauk


Tocca Travels More Deeply Into Home Fragrance With Launch of Voyage

Builds out home fragrance collection with a new line called Voyage.

clock May 9, 2017Faye Brookman

Birchbox will sell an assortment of MAC Cosmetics.

Beauty Features

Birchbox in the Black, Teams With MAC, Bolsters TV Spots

The beauty subscription service has reached profitability.

clock April 13, 2017Rachel Strugatz

Birchbox's New York store.

Beauty Features

Birchbox Beta Tests More Customized Boxes

The company will ship needs-based beauty offerings to a select group for $15.

clock March 7, 2017Allison Collins

Birchbox's New York store.

Beauty Features

Birchbox to Open Paris Store

The location follow’s Birchbox’s New York outpost, which opened in 2014.

clock January 19, 2017Allison Collins

subscription services, retail

Marketing and Promotion

Subscription Services Sales Spike as Holiday Shoppers Scoop Up Steals

Savvy holiday shoppers amounted for big year-on-year gains in the subscription service sector.

clock December 15, 2016Elizabeth Doupnik

Katia Beauchamp and Alex Keith

Beauty Features

Highlights From the CEW Achiever Awards Luncheon

A feeling of female empowerment swept through CEW’s Annual Achievers Awards Luncheon, which recognized seven leaders in the beauty industry.

clock December 9, 2016Layla Ilchi

Jade Kendle


Oribe Hair Care Turns the Spotlight on Influencers in Videos

Sonya Esman, Deepica Mutyala, Jade Kendle, Lyn Slater and Paloma Elsesser star in the brand’s latest campaign.

clock October 24, 2016Rachel Brown

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Today's Must Read

Lee Jeans


VF Execs Talk Rentals, Subscriptions and Trade War

clock 7hVicki M. Young

Social Studies