But investors are not satisfied as other categories lag.
Holiday Surveys by JLL found Xennials shopped more than any other generation over Thanksgiving weekend.
One hundred percent of proceeds will support the nonprofit.
This year, Thanksgiving Day expected to be $4.4 billion in online sales, according to Adobe Analytics.
The Deloitte report found that the average household in the U.S. is planning to spend $415 this weekend.
Clothing; electronics and accessories; toys and hobbies; food and beverage; health and beauty, and home and kitchen are expected to be the most popular gift categories, in order.
The post-Thanksgiving day shopping ritual is getting an untraditional update.
“It no longer feels like we as a brand can stand for a day focused on hyper-consumerism.”