Major retailers and brands are holding monthlong sales or other initiatives due to the coronavirus pandemic.
Listrak commissioned a consumer survey to reveal trends aimed at helping retailers and brands better navigate the holiday shopping season.
But investors are not satisfied as other categories lag.
Holiday Surveys by JLL found Xennials shopped more than any other generation over Thanksgiving weekend.
One hundred percent of proceeds will support the nonprofit.
This year, Thanksgiving Day expected to be $4.4 billion in online sales, according to Adobe Analytics.
The Deloitte report found that the average household in the U.S. is planning to spend $415 this weekend.
Clothing; electronics and accessories; toys and hobbies; food and beverage; health and beauty, and home and kitchen are expected to be the most popular gift categories, in order.