Dior said the South Korean singer and actress was a key inspiration for its fall 2021 collection, due to be unveiled on Monday.
Designers Phoebe Philo and Kerby Jean-Raymond also signed up to help choose the 2021 winner.
The luxury brand said its fall men’s show has been viewed more than 105 million times, thanks to a teaser campaign by South Korean boy band BTS.
The video has garnered some 120.8 million digital views to date, according to the house.
All it took was for her to write “Go watch it with me” on her Instagram Stories.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.