Léa Seydoux, François-Henri Pinault and Uma Thurman at a Boucheron dinner


Boucheron Lights Up Place Vendôme for Inaugural Dinner

Gong Li, Uma Thurman and Fanny Ardant joined the well-heeled international crowd that packed the sprawling historic flagship.

clock January 21, 2019Mimosa Spencer

Cyril Cabellos


Cyril Cabellos Becomes Partner at French PR Firm DLX Paris

He joins founders Guillaume Delacroix and Wassim Saliba, becoming executive director at the communications agency.

clock January 8, 2019Joelle Diderich

The Salon des Fiançés on the second floor of Boucheron's Place Vendôme flagship


Boucheron to Open Renovated Place Vendôme Flagship

An upper floor, dubbed “Le 26″ and operated by The Ritz, can serve as an apartment for the house’s most exclusive clients.

clock December 4, 2018Mimosa Spencer

Laetitia Casta at Galeries Lafayette Christmas unveiling

Fashion Scoops

Laetitia Casta Unveils Printemps Christmas Windows

The Paris store partnered with Boucheron and the jewelry house’s movie-star ambassador for the elaborate fantasy displays.

clock November 9, 2018Mimosa Spencer

Boucheron coin from the Paris Mint


Paris Mint and Boucheron Team for Collector’s Coins

The limited-edition pieces show the historic high jewelry house’s themes of ivy and the Place Vendôme as it marks its 160th anniversary.

clock September 11, 2018Mimosa Spencer

A view of Boucheron’s wintry presentation.


Boucheron Names Laetitia Casta Brand Ambassador

The Place Vendôme jeweler said the actress is a good fit for the house.

clock February 9, 2018Mimosa Spencer

Boucheron's Cape de Lumière

Fashion Scoops

Boucheron Opens Vendôrama Show With Evening Event

Charlotte Rampling, Julie Gayet and Isabelle Adjani attended the anniversary exhibit for the high-end jeweler.

clock January 12, 2018Mimosa Spencer

The "Vendôrama" exhibition poster.

Fashion Scoops

Boucheron Plans Anniversary Exhibition at Paris Mint

The “Vendôrama” show in January will take visitors on an interactive journey from the creation of a jewelry piece to its presentation.

clock November 16, 2017Joelle Diderich

Boucheron's Quatre ring


EXCLUSIVE: Boucheron Marks Brand Makeover With New Ads

The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.

clock October 2, 2017Mimosa Spencer

Boucheron's Foxy ring.


Boucheron Reveals Ambitious Program for 160th Anniversary

Over the next 12 months, the Place Vendôme jeweler will unveil a new advertising campaign, a fresh store concept and a renovated Paris flagship.

clock July 13, 2017Joelle Diderich

Place Vendome

Fashion Scoops

Boucheron Renovates Place Vendôme Flagship

Tied to the brand’s 160th anniversary, a restoration is planned for its flagship at 26 Place Vendôme.

clock March 30, 2017Jessica Iredale

The Boucheron Web site.

Designer and Luxury

Boucheron Launches Ecommerce in U.S.

After a year of selling in Europe, Boucheron today plans to open its first online store in the U.S.

clock October 6, 2008Cate T. Corcoran

A Boucheron yellow gold and diamond pendant created exclusively for the U.S.

Designer and Luxury

Boucheron Making U.S. Moves

Riding the momentum of its 150th anniversary year, Boucheron is angling to expand its business in the U.S.

clock July 8, 2008Robert Murphy

The ad for Boucheron’s Trouble.

Fashion Features

Boucheron: Here Comes Trouble

NEW YORK — YSL Beauté is courting Trouble in an effort to breathe new life into the Boucheron fragrance franchise.

The initiative will take the form of Boucheron’s fifth women’s scent, Trouble, a luminous oriental which…

clock January 30, 2004WWD Staff



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