Gong Li, Uma Thurman and Fanny Ardant joined the well-heeled international crowd that packed the sprawling historic flagship.

He joins founders Guillaume Delacroix and Wassim Saliba, becoming executive director at the communications agency.

An upper floor, dubbed “Le 26″ and operated by The Ritz, can serve as an apartment for the house’s most exclusive clients.

The Paris store partnered with Boucheron and the jewelry house’s movie-star ambassador for the elaborate fantasy displays.

The limited-edition pieces show the historic high jewelry house’s themes of ivy and the Place Vendôme as it marks its 160th anniversary.

The Place Vendôme jeweler said the actress is a good fit for the house.

Charlotte Rampling, Julie Gayet and Isabelle Adjani attended the anniversary exhibit for the high-end jeweler.

The “Vendôrama” show in January will take visitors on an interactive journey from the creation of a jewelry piece to its presentation.

The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.

Over the next 12 months, the Place Vendôme jeweler will unveil a new advertising campaign, a fresh store concept and a renovated Paris flagship.

Tied to the brand’s 160th anniversary, a restoration is planned for its flagship at 26 Place Vendôme.

After a year of selling in Europe, Boucheron today plans to open its first online store in the U.S.

Riding the momentum of its 150th anniversary year, Boucheron is angling to expand its business in the U.S.

NEW YORK — YSL Beauté is courting Trouble in an effort to breathe new life into the Boucheron fragrance franchise.

The initiative will take the form of Boucheron’s fifth women’s scent, Trouble, a luminous oriental which…