Skip to main content


Laetitia Casta Unveils Printemps Christmas Windows

The Paris store partnered with Boucheron and the jewelry house's movie-star ambassador for the elaborate…

Paris Mint and Boucheron Team for Collector’s Coins

The limited-edition pieces show the historic high jewelry house's themes of ivy and the Place Vendôme as it…

Boucheron Names Laetitia Casta Brand Ambassador

The Place Vendôme jeweler said the actress is a good fit for the house.

Boucheron Opens Vendôrama Show With Evening Event

Charlotte Rampling, Julie Gayet and Isabelle Adjani attended the anniversary exhibit for the high-end…

Boucheron Plans Anniversary Exhibition at Paris Mint

The "Vendôrama" show in January will take visitors on an interactive journey from the creation of a jewelry…

EXCLUSIVE: Boucheron Marks Brand Makeover With New Ads

The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.

Boucheron Reveals Ambitious Program for 160th Anniversary

Over the next 12 months, the Place Vendôme jeweler will unveil a new advertising campaign, a fresh store…

Boucheron Renovates Place Vendôme Flagship

Tied to the brand's 160th anniversary, a restoration is planned for its flagship at 26 Place Vendôme.

Boucheron Launches Ecommerce in U.S.

After a year of selling in Europe, Boucheron today plans to open its first online store in the U.S.

Boucheron Making U.S. Moves

Riding the momentum of its 150th anniversary year, Boucheron is angling to expand its business in the U.S.

Boucheron: Here Comes Trouble

NEW YORK — YSL Beauté is courting Trouble in an effort to breathe new life into the Boucheron fragrance…