In addition to caftans hand-sewn by Moroccan artisans from Italian silks, the recent New York transplants import customized clothing, accessories and home décor.
The online boutique will carry a curated selection of designer goods.
Ruffalo, a former model and shop owner who is married to actor Mark Ruffalo, explains her love for the Callicoon community and craft artisans.
The Roman fashion house celebrated the opening of the boutique in the luxurious French ski resort, where it also hosted the presentation of its latest fall 2017 activewear collections.
The unit is to carry the brand’s accessories and beauty products.
On Saturday, the Italian retailer will host a cocktail party followed by a dinner at Hotel Cortina.
The British actress was the surprise guest of honor at the cocktail and dinner.