bras

Lingerie brands female founders

Fashion Scoops

Lingerie Brands Support Female-Owned and Operated Businesses

Smart & Sexy, Curvy Couture, ThirdLove and Pepper are just some of the innerwear firms awarding grants to female-founded and female-run companies.

clock July 31, 2020Kellie Ell

OFFLINE by Aerie

Activewear

EXCLUSIVE: Aerie Introduces Activewear Brand Offline by Aerie

The launch marks parent company American Eagle Outfitters’ second new brand launch in under a month.

clock July 27, 2020Kellie Ell

Unsubscribed AEO

Retail

EXCLUSIVE: Unsubscribed, American Eagle Outfitters’ Latest Brand, Focuses on ‘Slow Retail’

The apparel and accessories brand will drop just two collections a year, emphasizing quality over quantity.

clock July 1, 2020Kellie Ell

Shefit

Intimates

Sports Bra Brand Shefit Thrives During Pandemic With D-to-C Model

Sales at the business, which counts former Oscar de la Renta ceo Jeffry Aronsson as a shareholder and adviser, grew 250 percent from March to April.

clock May 27, 2020Kellie Ell

Victoria's Secret interior store

Intimates

Victoria’s Secret Parent Company Posts $296 Million Loss

The retailer expects to close about 250 stores in North America this year.

clock May 20, 2020Kellie Ell

Wacoal America coronavirus donation

Fashion Scoops

Lingerie Companies Support Medical Workers During Coronavirus

Brands like Wacoal America and ThirdLove donate bras and underwear to medical personnel working on the front lines of the pandemic.

clock May 6, 2020Kellie Ell

cos activewear

Activewear

H&M Group’s Cos Introduces Activewear

The women’s collection will be available online.

clock May 6, 2020Kellie Ell

sustainable intimates lingerie

Intimates

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be confusing. Here’s a roundup of how some innerwear brands are trying to save the planet.

clock April 22, 2020Kellie Ell

shapewear

Intimates

The Future of Shapewear Might Be a Stretch

Demand declines as consumers continue to hunker down at home and events are canceled.

clock April 20, 2020Kellie Ell

ThirdLove store

Fashion Scoops

ThirdLove Closes NYC Store Permanently

As recently as January, the lingerie start-up was in expansion mode. But the company said as a small business it’s “absolutely feeling the impact of COVID-19.”

clock March 20, 2020Kellie Ell

Aerie Swimwear

Intimates

Aerie Aims to Be $3 Billion Brand

Nearly at its $1 billion goal, the intimates’ global brand president Jennifer Foyle sets her sights even higher.

clock March 5, 2020Kellie Ell

Victoria's Secret model

Financial

L Brands Readies to Hand Off Victoria’s Secret, but Many Questions Remain

The company expects further declines in the lingerie brand at least for the first half of 2020.

clock February 27, 2020Kellie Ell

Soma Intimates

Financial

Soma Intimates Still Chico’s FAS’s Biggest Growth Driver

Sales for the lingerie brand rose last quarter and year-over-year, while all three brands had positive comps.

clock February 27, 2020Kellie Ell

Victoria's Secret Storefront

Financial

Victoria’s Secret Continues to Weigh Down L Brands

But the retailer says the upcoming sale will turn things around.

clock February 26, 2020Kellie Ell

Seven For All Mankind

Financial

Seven For All Mankind’s Parent Company Braces for Coronavirus

Tel Aviv-based Delta Galil is expecting losses between $5 million and $7 million in the first half of 2020.

clock February 26, 2020Kellie Ell

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Paul Jowdy

Business

Paul Jowdy to Depart WWD and Fairchild Live

clock 4hWWD Staff

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