Panache Introduces ‘Find Your Fit’ Campaign

The U.K.-based intimate apparel brand is finding success with event-based marketing.

clock June 13, 2018Aria Hughes

Jazz Jennings


Knixteen Enlists Teens for Survey to Design Bras

With the input from the survey results, the style curators will work with the brand’s product design team and create Knixteen’s first bras.

clock April 12, 2018Lisa Lockwood



Brayola Raises Another $5 Million to Grow Intimates Site

The fledgling e-tailer is looking to improve its functionality and expects sales to keep growing.

clock August 9, 2017Kali Hays

The 40th anniversary edition of the Champion Absolute Sport Bra.


Champion Celebrates 40th Anniversary of the Jogbra

The first iteration was created by stitching two upside down jock straps together.

clock July 3, 2017Jean E. Palmieri

Fashion Scoops

Triumph Launches a New Premium Subbrand

Named Florale by Triumph, the line will bow in September.

clock March 27, 2017Sandra Salibian

Serena Williams at the Berlei Sports Bras launch at Macy's.


Serena Williams Makes No Excuses for Olympics Loss

The tennis star also discusses her fashion sense.

clock August 26, 2016Jean E. Palmieri

Bra Illustration by Chris Slabber for WWD


Millennials Favor the Natural Silhouettes of Bralettes

Millennials are rejecting padded and push-up styles for a more natural silhouette afforded by the bralette.

clock July 21, 2016Debra Borchardt

Blush e-commerce relaunch


Blush Launches Redesigned Web Site, Shifts Business Strategy

The Montreal-based intimate apparel brand, which launched in 1988, is focused on providing newness along with core products and growing out its distribution within hotels and spas.

clock July 6, 2016Aria Hughes

The True & Co. Try-On Truck allows for mobile lingerie fittings and is the first physical retail offering from the e-tailer.

Fashion Scoops

True & Co. Launches Mobile Try-on Truck

The mobile fit-shop will provide bra fittings throughout the United States.

clock February 3, 2016Maghan McDowell

Michelle Lam


How True & Co.’s Michelle Lam Found What Women Want in a Bra

Using customer feedback to make personalized recommendations worked almost too well in the early days of this bra company.

clock November 23, 2015Maghan McDowell

Michelle Lam, True & Co. founder


Michelle Lam Makes Data Sexy, One Bra at a Time

Michelle Lam, the founder of intimates e-tailer True & Co., is working to dramatically change the way women shop for bras.

clock August 7, 2015Maghan McDowell

Le Mystère Sophia Lace Bra


Innerwear Brands on Their Best-Selling Bras

According to innerwear brands, bras that are either sexy or sporty are driving business. Six brands tell WWD their top-selling bra styles.

clock July 12, 2015WWD Staff



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Fabien Baron Gearing Up for Fight Over Interview Magazine Bankruptcy

clock 1hKali Hays

Social Studies