Skip to main content

bras

EXCLUSIVE: Bluebella Taps Self Esteem for Valentine’s Day

The lingerie brand is reframing the lover's holiday as a festival for self-love.

Hanro Moves to Manhattan’s Upper East Side

The concept shop is the Swiss brand's third store Stateside.

EXCLUSIVE: Lizzo’s Next Venture in Bras

The singer's Yitty brand is in expansion mode.

Stripe & Stare’s Sustainable Formula

The British-based brand has created an underwear success story.

Macy’s Fitting Approach to Bras

The retailer has deployed Fit:Match technology at 10 department stores.

Victoria’s Secret Prepares for Challenging Holiday Season as Shoppers Remain Cautious

Company shares fell after the retailer's quarterly sales declined.

American Eagle Outfitters’ Stock Jumps 18.2%, Profits Slide

But the retailer says inventories are under control even as inflation persists.

The Backstreet Boys Are Back — in Their Underwear

The '90s boy band has teamed up with MeUndies to celebrate the holidays. Meanwhile, the band grieves the…

Walmart Introduces Intimates and Sleepwear Brand Joyspun

The mass-channel merchant is hoping to gain market share in both categories around the holidays.

Lingerie Brand Harper Wilde Plans to Expand Sizes to 6XL, Adds Sleepwear

"It speaks to the demand," Jane Fisher, cofounder of Harper Wilde, told WWD.

Rihanna’s Savage x Fenty Unveils Sportswear With Help From Adam Selman

The collection includes lingerie-inspired pieces and a new cast of campaign characters.

Victoria’s Secret Lays Out Next Transformation Steps During Investor Day

CEO Martin Waters talked to WWD about the evolving makeover, more lingerie, the updated fashion show and…

EXCLUSIVE: Bluebella Partners With Designer Ashish for Bedazzled Lingerie

The collection includes glittery bras, sparkling slipdresses, jeweled panties and body jewelry.

Vanessa Hudgens and Fabletics Team Up on Fall Capsule

The actress embraces the shift from summer to "spooky season."

Underwire Bra Sales Surge as Pretty and Political Trends Converge

Sales of sexier styles are up across all ages, while also playing into the post-Roe v. Wade political moment.