Tamera McLaughlin is the latest face to represent the innerwear brand.
The limited-edition collection launches today.
The collection offers bralettes for cup sizes DD and up.
Knix founder and chief executive officer Joanna Griffiths said the demand for shapewear hasn’t shrunk, despite the lack of in-person events.
The inaugural collection will include designs from Hanky Panky, Elomi, Elila and Rya Collection.
The complete assortment includes six sub collections, the first two dropping Jan. 25.
The innerwear brand has sold more than 17 million pairs of underwear. Meanwhile, sales of loungewear up nearly 100 percent, year-over-year.
The 12-piece collection includes boyshorts, silk lace bras, flowy nightgowns, loungewear and slipdresses.
The mega-star is asking for $100 million and complete control.