The U.K.-based intimate apparel brand is finding success with event-based marketing.

With the input from the survey results, the style curators will work with the brand’s product design team and create Knixteen’s first bras.

The fledgling e-tailer is looking to improve its functionality and expects sales to keep growing.

The first iteration was created by stitching two upside down jock straps together.

Named Florale by Triumph, the line will bow in September.

The tennis star also discusses her fashion sense.

Millennials are rejecting padded and push-up styles for a more natural silhouette afforded by the bralette.

The Montreal-based intimate apparel brand, which launched in 1988, is focused on providing newness along with core products and growing out its distribution within hotels and spas.

The mobile fit-shop will provide bra fittings throughout the United States.

Using customer feedback to make personalized recommendations worked almost too well in the early days of this bra company.

Michelle Lam, the founder of intimates e-tailer True & Co., is working to dramatically change the way women shop for bras.

According to innerwear brands, bras that are either sexy or sporty are driving business. Six brands tell WWD their top-selling bra styles.