ThirdLove Sarah Flint slweepwear


ThirdLove Teams Up With Shoe Designer Sarah Flint for Sleepwear Collab

The limited-edition collection will be available on the lingerie brand’s website.

clock July 26, 2021Kellie Ell

The Victoria’s Secret store in New York City.


EXCLUSIVE: A Look Inside Victoria’s Secret’s Updated Stores

Manhattan’s Fifth Avenue flagship opens to the public with plus-size mannequins, soft lighting, full-length mirrors and new product categories.

clock July 26, 2021Kellie Ell

Kate Moss Skims


Kate Moss Wears Kim Kardashian West’s Underwear

The ’90s supermodel was made famous by posing in Calvin Klein underwear.

clock July 13, 2021Kellie Ell

Skims innerwear


Kim Kardashian West to Make Underwear for Team USA at Upcoming Olympics

The Skims brand will make innerwear, sleepwear and loungewear for Team USA in Tokyo.

clock June 28, 2021Kellie Ell

Savage X Fenty Show Vol. 2


The Evolution of Lingerie Fashion Events

Rihanna hosted a Pride party and Amazon special. Victoria’s Secret says it’s coming out with a new type of show next year. The appearance of lingerie shows is changing. But what do consumers really want from underwear companies?

clock June 25, 2021Kellie Ell

Adore Me Bebe Rexha


EXCLUSIVE: Bebe Rexha and Adore Me Partner for Lingerie Design Collaboration

The assortment includes three sub collections, the first of which drops today at

clock June 8, 2021Kellie Ell

Savage x Fenty Pride collection


Rihanna Celebrates Pride With New Lingerie

The collection includes rainbow-embroidered bras, garter belts, boxer shorts, knee-high stockings, jockstraps, kitty whips and more.

clock June 1, 2021Kellie Ell

Aerie Offline


American Eagle, Aerie Riding Billion-Dollar Wave

The retailer had more than $1 billion in revenues for the quarter, with sales at Aerie nearly doubling in the last three months.

clock May 26, 2021Kellie Ell

Valentina Sampaio Victoria's Secret


Victoria’s Secret Prepares for Single Life

Sales and market share continue to grow as the innerwear brand — which includes the Lingerie, Beauty and Pink divisions — readies to spin off into its own firm.

clock May 20, 2021Kellie Ell

Victoria's Secret store


Victoria’s Secret on the Rebound

Parent company L Brands improved on top and bottom lines during the most recent quarter as the retailer readies to spin off the lingerie brand.

clock May 19, 2021Kellie Ell

Marysia Sport


Marysia Swim Is Getting Sporty

The luxury swimwear label is launching a sustainable activewear collection called Marysia Sport Clean.

clock May 19, 2021Kellie Ell

ThirdLove lingerie


EXCLUSIVE: Former ‘America’s Next Top Model’ Judge Nigel Barker Leads ThirdLove’s Model Search

Lingerie shoppers can upload a photo of themselves to social media for a chance to represent the brand.

clock May 3, 2021Kellie Ell

PSK Collective Kohl's


PSK Collective Heading to

The performance and athleisure pieces, such as sports bras, leggings and other loungewear, are meant to be worn both in and out of the gym. 

clock May 3, 2021Kellie Ell

Natori Lingerie


Natori to Expand in Europe With Wholesale Operations

Lingerie and other innerwear is making its way to select retailers in Europe and the U.K. for spring 2022.

clock April 29, 2021Kellie Ell

A campaign image from the Les Girls Les Boys underwear brand.


The ‘Lingerie Revolution’ as Seen by European Indie Underwear Brands

Niche lingerie brands are setting in motion a revolution of the sector capitalizing on their ethos of inclusivity, sustainability and ability to sense customers’ desires.

clock April 26, 2021Martino Carrera

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Victoria's Secret store


Victoria's Secret Settles Sexual Harassment Claims Days Before…

clock July 30, 2021Kellie Ell

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