bras
Triumph Launches a New Premium Subbrand
Named Florale by Triumph, the line will bow in September.
Serena Williams Makes No Excuses for Olympics Loss
The tennis star also discusses her fashion sense.
Millennials Favor the Natural Silhouettes of Bralettes
Millennials are rejecting padded and push-up styles for a more natural silhouette afforded by the bralette.
Blush Launches Redesigned Web Site, Shifts Business Strategy
The Montreal-based intimate apparel brand, which launched in 1988, is focused on providing newness along with…
True & Co. Launches Mobile Try-on Truck
The mobile fit-shop will provide bra fittings throughout the United States.
How True & Co.’s Michelle Lam Found What Women Want in a Bra
Using customer feedback to make personalized recommendations worked almost too well in the early days of this…
Michelle Lam Makes Data Sexy, One Bra at a Time
Michelle Lam, the founder of intimates e-tailer True & Co., is working to dramatically change the way women…
Innerwear Brands on Their Best-Selling Bras
According to innerwear brands, bras that are either sexy or sporty are driving business. Six brands tell WWD…