Serena Williams Makes No Excuses for Olympics Loss
The tennis star also discusses her fashion sense.
Millennials Favor the Natural Silhouettes of Bralettes
Millennials are rejecting padded and push-up styles for a more natural silhouette afforded by the bralette.
Blush Launches Redesigned Web Site, Shifts Business Strategy
The Montreal-based intimate apparel brand, which launched in 1988, is focused on providing newness along with…
True & Co. Launches Mobile Try-on Truck
The mobile fit-shop will provide bra fittings throughout the United States.
How True & Co.’s Michelle Lam Found What Women Want in a Bra
Using customer feedback to make personalized recommendations worked almost too well in the early days of this…
Michelle Lam Makes Data Sexy, One Bra at a Time
Michelle Lam, the founder of intimates e-tailer True & Co., is working to dramatically change the way women…
Innerwear Brands on Their Best-Selling Bras
According to innerwear brands, bras that are either sexy or sporty are driving business. Six brands tell WWD…