Skip to main content


Kim Kardashian West to Make Underwear for Team USA at Upcoming Olympics

The Skims brand will make innerwear, sleepwear and loungewear for Team USA in Tokyo.

The Evolution of Lingerie Fashion Events

Rihanna hosted a Pride party and Amazon special. Victoria's Secret says it's coming out with a new type of…

EXCLUSIVE: Bebe Rexha and Adore Me Partner for Lingerie Design Collaboration

The assortment includes three sub collections, the first of which drops today at

Rihanna Celebrates Pride With New Lingerie

The collection includes rainbow-embroidered bras, garter belts, boxer shorts, knee-high stockings…

American Eagle, Aerie Riding Billion-Dollar Wave

The retailer had more than $1 billion in revenues for the quarter, with sales at Aerie nearly doubling in the…

Victoria’s Secret Prepares for Single Life

Sales and market share continue to grow as the innerwear brand — which includes the Lingerie, Beauty and Pink…

Victoria’s Secret on the Rebound

Parent company L Brands improved on top and bottom lines during the most recent quarter as the retailer…

Marysia Swim Is Getting Sporty

The luxury swimwear label is launching a sustainable activewear collection called Marysia Sport Clean.

EXCLUSIVE: Former ‘America’s Next Top Model’ Judge Nigel Barker Leads ThirdLove’s Model Search

Lingerie shoppers can upload a photo of themselves to social media for a chance to represent the brand.

PSK Collective Heading to

The performance and athleisure pieces, such as sports bras, leggings and other loungewear, are meant to be…

Natori to Expand in Europe With Wholesale Operations

Lingerie and other innerwear is making its way to select retailers in Europe and the U.K. for spring 2022.

The ‘Lingerie Revolution’ as Seen by European Indie Underwear Brands

Niche lingerie brands are setting in motion a revolution of the sector capitalizing on their ethos of…

Intimissimi Launches Activewear

The capsule collection is available online at and in Intimissimi stores worldwide.

EXCLUSIVE: Playboy and Yandy Team Up to Grow

The men's lifestyle brand and lingerie firm are releasing a spring collaboration as both brands try to reach…

Innerwear Brand Tommy John Taps Nike Execs

Beth Brown has been hired as VP of sales, while Melissa Ohm will soon begin as chief product officer at Tommy…