bras
Lingerie Trade Show Curve in Full Swing in New York
The intimate apparel trade show makes an appearance in New York, before moving to L.A. next week.
Victoria’s Secret’s Comeback Includes Underwear for Teens, Plus-size and New Moms, Among Others
CEO Martin Waters says, "the haters have gone away…people we know and love are proud of us again."
Victoria’s Secret Invests $7 Million in Female-founded Businesses
The initiative is the retailer's latest efforts to become "the world's biggest and best advocate for women."
Rihanna’s Savage x Fenty Lingerie Store Coming to New York City
The megastar has signed a 10-year lease to open a brick-and-mortar store in Brooklyn, N.Y., sources say.
Soma Arrives In Manhattan With Weekend Bra Pop-up Shop
The space marks the lingerie retailer's first brick-and-mortar experience in New York.
Victoria’s Secret’s Pink Hires Plus-size TikTok Star as It Expands Sizes
Remi Bader will work as an ambassador and size consultant in a yearlong partnership with the brand.
Manny Chirico Invests in Tommy John, Joins Board
PVH's former chairman of the board and CEO will help the digital start-up scale in other channels and…
ThirdLove Sets Up Shop in L.A. Area
The lingerie e-tailer's physical store opens the same weekend as Rihanna's Savage x Fenty makes its own IRL…
Intimately, Adaptive Lingerie Brand for Women With Disabilities, Raises Nearly $1 Million
The innerwear brand is expanding its assortment while launching a mobile app.
EXCLUSIVE: Victoria’s Secret Models Jasmine Tookes and Josephine Skriver Launch Activewear Brand
Joja features a selection of sports bras and leggings.
The Rise of Lingerie Investors, Raising Hundreds of Millions of Dollars to Scale
From Rihanna to Kim Kardashian, emerging intimates brands are eager to take share.
Kim Kardashian’s Skims Raises $240 Million in Latest Funding Round
The added investments double the innerwear brand's valuation.
EXCLUSIVE: Luxury Swim and Resort Brand Onia Launches Activewear
The launch marks Onia's larger shift into a full lifestyle brand.
EXCLUSIVE: Danielle Bernstein’s We Wore What Brand Expands Into Lingerie
The designer talks growing amid the pandemic, becoming an investor and continued copyright accusations.
Chloe Kim Joins Kim Kardashian West’s Team Skims
This limited-edition collection marks the second time the brand has outfitted Team USA.