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Sports Bra Brand Shefit Thrives During Pandemic With D-to-C Model

Sales at the business, which counts former Oscar de la Renta ceo Jeffry Aronsson as a shareholder and…

Victoria’s Secret Parent Company Posts $296 Million Loss

The retailer expects to close about 250 stores in North America this year.

Lingerie Companies Support Medical Workers During Coronavirus

Brands like Wacoal America and ThirdLove donate bras and underwear to medical personnel working on the front…

H&M Group’s Cos Introduces Activewear

The women's collection will be available online.

Who Has the Cleanest Underwear?

Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…

The Future of Shapewear Might Be a Stretch

Demand declines as consumers continue to hunker down at home and events are canceled.

ThirdLove Closes NYC Store Permanently

As recently as January, the lingerie start-up was in expansion mode. But the company said as a small business…

Aerie Aims to Be $3 Billion Brand

Nearly at its $1 billion goal, the intimates' global brand president Jennifer Foyle sets her sights even…

L Brands Readies to Hand Off Victoria’s Secret, but Many Questions Remain

The company expects further declines in the lingerie brand at least for the first half of 2020.

Soma Intimates Still Chico’s FAS’s Biggest Growth Driver

Sales for the lingerie brand rose last quarter and year-over-year, while all three brands had positive comps.

Victoria’s Secret Continues to Weigh Down L Brands

But the retailer says the upcoming sale will turn things around.

Seven For All Mankind’s Parent Company Braces for Coronavirus

Tel Aviv-based Delta Galil is expecting losses between $5 million and $7 million in the first half of 2020.

After Deal, Can Victoria’s Secret Be Turned Around?

Private equity firm Sycamore Partners takes over. Here's what they'll have to do to turn the struggling…

Victoria’s Secret Has a New Owner; Wexner to Exit

L Brands has sold 55 percent of the beleaguered retailer to Sycamore Partners.

EXCLUSIVE: Former Victoria’s Secret, Lululemon Exec Creates MINDD Bras

The collection is for D+ consumers.