Designer Danielle Hirsch’s New York-based bridal label, Danielle Frankel, is expanding its direct-to-consumer sales with the addition of e-commerce within the brand’s web site relaunch today.

The event was further postponed to Sept. 4 to 10 and will combine the physical and digital showcases.

To try to accommodate work-from-home customers, the Pronovias Group has debuted a virtual showroom.

Brides-to-be are using Zoom and other virtual meet-ups to get the latest tips about wedding gowns.

The new managing director for North America joins the company at a time when the bridal industry is being pulverized by fallout from the coronavirus.

Across all sectors, the wedding service industry’s total revenue was $78 billion in 2019.

This program, which began in China earlier this year, has been extended to multiple countries around the world.

Designers are being asked to present their collections via Zoom and Join.me technologies.

The bridal trade show and collateral events will be held June 8 to 14.

Bridal companies are trying to curtail the problem by going after web hosting and security companies.

With the average bride spending $1,700 for a wedding gown, the Graham-approved collection offers a range of price points.

The designer is considered to be one of America’s most promising talents.

The gown style of the season, which WWD has coined “Prairie Dress,” includes all of the volume of a traditional ballgown but with a modern lightness and ease.

To mark her brand’s 30th anniversary, Vera Wang is giving 11 military brides the VIP treatment. It started last week at her Madison Avenue store.

The bride wore couture.