Brad Pitt fronts Brioni’s fall 2020 “Tailoring Legends” advertising campaign.

Fashion Scoops

Brad Pitt Fronts Latest Brioni Ad Campaign

Photographed by Mikael Jansson, the black-and-white images portray Pitt in his personal and laid-back interpretation of the Brioni style.

clock September 8, 2020Sandra Salibian

Tom Ford Store Opening, NYC

Fashion Scoops

Tom Ford, Other Upper East Side Stores Deal With Shoplifting

Shoplifting is an ongoing problem for many retailers, but some Upper East Side stores have seen a recent wave.

clock August 28, 2020Rosemary Feitelberg


Mens Designer Luxury

Brioni Unveils Spring 2020 Campaign Fronted by Brad Pitt

WWD has learned that Brioni will also release a Brad Pitt signature line of exclusive items.

clock January 10, 2020Luisa Zargani

A look from the Brioni fall 2020 collection.

Mens Designer Luxury

At 75, Brioni Forges Ahead With Relaxed Tailoring

For the fall 2020 collection debuting today at Pitti Uomo, Brioni’s design director Norbert Stumpfl reimagines the brand’s heritage through a modern lens.

clock January 7, 2020Martino Carrera

Mehdi Benabadji

Human Resources

Brioni Names Mehdi Benabadji CEO

Benabadji will report to Kering managing director Jean-François Palus.

clock December 17, 2019Mimosa Spencer

Brioni Men's Spring 2020

Fashion Scoops

Brioni, Lalique Group Ink Fragrance License

The agreement initially runs through the end of 2024.

clock December 3, 2019Jennifer Weil

Brad Pitt wearing a Brioni black bespoke tuxedo at the 2019 Venice Film Festival.

Fashion Scoops

Brioni Taps Brad Pitt as Brand Ambassador

The Italian luxury men’s wear company, controlled by Kering, consolidates its bond with Hollywood legends.

clock November 18, 2019Sandra Salibian

Brioni Men's Spring 2020

Fashion Scoops

Brioni to Present Fall 2020 Collection at Upcoming Pitti Uomo

The luxury men’s wear label has tapped Olivier Saillard to curate the presentation on Jan. 7 in Florence.

clock November 8, 2019Martino Carrera

Brioni Men's Spring 2020

Fashion Show Reviews

Brioni Men’s Spring 2020

Lightness is the new luxury for Brioni, which showcased a range of exquisite featherweight fabrications in a series of lifestyle installations.

clock June 16, 2019Katya Foreman

Business Features

The Outside View: Has an Obsession With Speed and Celebrity Killed the Creative Director?

Will we see more celebrities, and high-profile people from outside the industry, replacing trained designers?

clock February 19, 2019Joanne Yulan Jong

Brioni Men's Fall 2019

Fashion Show Reviews

Brioni Men’s Fall 2019

See all the looks from the collection.

clock January 12, 2019WWD Staff

Brioni Men's Fall 2019

Fashion Show Reviews

Brioni Men’s Fall 2019

Despite the richness, everything was easy and light, with a lot of the surprises on the inside.

clock January 12, 2019Katya Foreman

The Brioni flagship on Madison Avenue.

Human Resources

Brioni Taps Norbert Stumpfl as Design Director

The designer, who lists stints at Berluti, Louis Vuitton, Adidas, Balenciaga and Lanvin, does not hold the same role as creative director Nina-Maria Nitsche, who exited the Italian men’s wear company in July.

clock October 1, 2018Luisa Zargani

Pierce Brosnan in the new Brioni ads.


Brioni Taps Pierce Brosnan for Fall Ads

The black-and-white images show him in tailored clothing and sportswear.

clock September 21, 2018Jean E. Palmieri

Dries Van Noten's wool coat; MSGM's wool sweater vest; Brooks Brothers' cotton shirt and Brunello Cucinelli's cotton blazer around waist and pants.

Mens Designer Luxury

What to Watch: Italy’s Men’s Wear Brands Move Away From Classic

While fashion brands enjoy buzzy men’s wear momentum, pure men’s wear players are looking to tap into consumers’ requests for something other than the traditional suit, leading to the launch of capsules, additional sportswear items — and in some cases, a revolving door of designers and executives.

clock August 29, 2018Luisa Zargani

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Today's Must Read

Benjamin Vuchot


LVMH's DFS Group Names Benjamin Vuchot Chairman, CEO

clock 49mMimosa Spencer

Social Studies