The luxury men’s wear label has tapped Olivier Saillard to curate the presentation on Jan. 7 in Florence.
Will we see more celebrities, and high-profile people from outside the industry, replacing trained designers?
While fashion brands enjoy buzzy men’s wear momentum, pure men’s wear players are looking to tap into consumers’ requests for something other than the traditional suit, leading to the launch of capsules, additional sportswear items — and in some cases, a revolving door of designers and executives.
Brioni executives say the company is a “work in progress,” as the men’s wear industry evolves.
The chairman and ceo will be succeeded by his son Marco Angeloni.