Beauty, which employs mostly women, has been suffering the devastating impact of the pandemic with British shops and salons shut for much of the past year, and some businesses unable to survive.

London Fashion Week: Men’s is no more and London Fashion Week is re-branding into a single, “gender-neutral” showcase.

The inaugural award from the British Fashion Council coincides with the organization’s new membership program.

The consumer and trade event will run alongside London Fashion Week.