Skip to main content

British Formula One racing

Formula 1 Is Eyewear’s Golden Ticket to Worldwide Exposure

As Formula 1 continues its global expansion, eyewear companies are rushing to sponsor teams and capture a bit…

Montaigne Market Sets Formula 1-Themed Exhibition

With "Race Kit," the Parisian concept-store invited French photographer Mathieu César to explore his love of…

Hugo Boss Goes Electric

German apparel giant switches motor racing sponsorship from Formula One to Formula E.

Formula 1 Racer Fernando Alonso Launches Kimoa, Talks Lewis Hamilton and Potentially Leaving McLaren

The Spanish racing driver brought WWD up-to-speed Thursday about his latest business venture, his competition…

Ray-Ban Sponsors Ferrari Formula One Car

The brand's logo will make its debut on the red racing car this weekend in Silverstone.

Lewis Hamilton Named LC:M Ambassador

Formula One champion wants to "give back" to the U.K.