“Shops are a theater and a stage, the clothes are the props and the staff are the actors,” said Burstein.
While conventional retail formats are being upended, Soto Store, The Whitaker Group, Sid Mashburn and Browns are inciting men to shop.
The retailer is setting a new department dedicated to scouting and supporting young talent.
Simon Burstein’s boutique concept store has opened an outpost at 59 Brook Street across from Claridge’s in London.
Ives has already dressed the likes of Adwoa Aboah and Rihanna, although he has yet to launch a label.
Buyers focused on smaller and emerging brands — and said the city was full of innovation and fresh ideas.
The focus is on introducing customers to talent from across the globe and to a broader range of price points.
Ilincic, Peter Pilotto, Christopher de Vos, Sandra Choi, Molly Goddard and Nicholas Kirkwood were among the guests who turned out to mark the launch of the retailer’s concept store in Shoreditch.
The brand with roots in Tokyo and Manhattan is making inroads at retail.
The new store will shape-shift and travel the world.
As she builds the digital end, Rogers is also keen on preserving the passion — and traditions — at Browns.