The Coco Neige and Coco Beach lines designed by Karl Lagerfeld will be timed to hit select stores with Chanel’s resort and pre-fall lines.
The French fashion house brings its legacy of haute couture, fine jewelry and Chanel No. 5 to South Korea.
The French brand is touting a new handbag model, its first new fragrance pillar in 15 years, along with campaigns about the founder.
Observers cite a multitude of barriers to retail development in a country with poor infrastructure and strangling regulation.