The Burberry Summer Monogram Collection campaign featuring and shot by Kendall Jenner.

Fashion Features

Kendall Jenner Grabs the Camera for Burberry’s New Monogram Campaign

Jenner photographed herself at home, on her computer, and stars in a CGI video created by Riccardo Tisci, Nick Knight, Peter Saville and Katy England for the summer TB monogram campaign.

clock July 1, 2020Samantha Conti

Dior RTW Spring 2020

Designer and Luxury

Paris Confirms Fashion Week Will Take Place This Fall

Paris Fashion Week will take place with physical shows, augmented by a digital platform, organizers said.

clock June 24, 2020Joelle Diderich

Alexander McQueen was at the height of his runway creativity, staging unforgettable shows such as the chessboard of spring 2005.

Designer and Luxury

Will the Hut Syndrome Linger as Fashion Brands Gradually Plan Shows?

The lockdown imposed by the coronavirus pandemic has made many feel safe only at home and observers weigh in on how this will fit with an industry that has been relying on public events, socializing and that bit of front-row gossiping.

clock June 24, 2020Luisa Zargani

Riccardo Tisci

Fashion Features

Burberry to Stage Live, Outdoor Show in September, and All Are Welcome

Riccardo Tisci has revealed a September show date, a signal that calendars might slowly be returning to normal.

clock June 22, 2020Samantha Conti and Miles Socha

Mr.Bags with a limited edition Pocket Bags in a beige and red color way.

Fashion Scoops

Burberry Teams With Mr. Bags on China Exclusive Pocket Bag

Some 100 limited-edition Pocket Bags in a beige and red colorway will be sold exclusively on his WeChat account on June 30.

clock June 19, 2020Tianwei Zhang

Backstage at Burberry RTW Fall 2020


COVID-19 to Dent Burberry Bonuses, Salaries This Year and Next

Burberry has been forced to rethink salaries, performance criteria and pensions, partly in response to the devastating impact of the coronavirus on growth.

clock June 16, 2020Samantha Conti

Jose Neves, Farfetch Founder & CEOWeb Summit 2017, Lisbon, Portugal - 07 Nov 2017

Marketing and Promotion

Farfetch Dream Assembly Announces New Lineup of Start-ups, Goes Digital

For its fourth cohort, which will be executed digitally, the start-up accelerator will support eight companies focused on the digitization of commerce.

clock April 24, 2020Natalie Theodosi

Screenshots of Burberry's Tmall store, product info with clips from live streaming, and Burberry's first live streaming on Tmall.


Burberry Rejects Government Aid as Top Bosses Take COVID-19 Pay Cut

The company has also pushed its year-end results announcement back one week, to May 22 from May 14, to accommodate overwhelmed auditors.

clock April 24, 2020Samantha Conti

Mulberry Presentation RTW Fall 2020, photographed in London on 14 February 2020

Fashion Features

Mulberry Joins COVID-19 Efforts, Making PPE for British Hospitals

The brand is following Burberry, Barbour and E. Tautz in its manufacturing efforts for hospitals.

clock April 24, 2020Samantha Conti

The ReBurberry Edit

Fashion Scoops

Burberry to Introduce Sustainability Labels to Its Products

To mark the roll out, Burberry will also re-create a capsule of 26 looks using eco-friendly materials.

clock April 22, 2020Fiona Ma

Higg Index

Business Features

Too Many, Too Confusing: What Does the Future Hold for Eco-Labels?

Today’s unruly crop of eco-labels are puzzling customers and proving too expensive and time-consuming for manufacturers to apply for. But as the sustainability certification sector evolves, solutions are emerging.

clock April 22, 2020Cathrin Schaer

Christian Siriano is leading a team to make masks and gowns for relief workers.


Face Mask Posts Score High on Luxury Brands’ Social Media Channels

Posts by Louis Vuitton, Daniel W. Fletcher, Burberry, Christian Siriano and Gucci scored highest in a ListenFirst survey.

clock April 21, 2020Lisa Lockwood

An image from one of the challenges players are set in the mobile fashion game, Drest.


Tipping Point: The ‘Gamification’ of Fashion Is Accelerating

Consumers are online at home, playing games and accelerating digital trends faster than expected. That has major ramifications for how business will be done during and after this crisis.

clock April 14, 2020Cathrin Schaer

Dior's China ambassador Angelababy promoting the new Book Tote online.


China Has Become a Testing Ground for Luxury Brands

Product launches are being moved to China and high sales targets are set, hoping to offset the losses from the rest of the world.

clock April 13, 2020Tianwei Zhang

Burberry Trench Coats

Business Features

Burberry Swaps Trenchcoats for Hospital Gowns, Masks in COVID-19 Battle

The brand is also delivering surgical masks, non-surgical masks and gowns to medical staff and patients, and helping to fund emergency vaccine research at Oxford University.

clock March 28, 2020Samantha Conti

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Today's Must Read

A woman wearing a protective face mask stands at Yves Saint Laurent shop in Guangzhou.


How Should Fashion Entrants to China Approach COVID-19 Rebound?

clock 23hTianwei Zhang

Social Studies