Looks from Metallica’s collaborative line with Burton.

Fashion Scoops

Metallica Teams Up With Burton for Limited Run Collection

The metal band was first established in 1981.

clock February 26, 2021Rosemary Feitelberg

Donna Carpenter and her husband Jake Burton.

Fashion Scoops

Burton Snowboards to Sell Channel Islands Surfboards

The California surf company is being handed over to a group led by an executive, whose father cofounded the business.

clock November 24, 2020Rosemary Feitelberg

Adrian Josef Margelist


Burton Names Creative Director, Head of Marketing

Executive creative director Adrian Josef Margelist will be based in Zurich and also provide direction to the growing China business.

clock October 7, 2020Jean E. Palmieri

The Apollo 11's mission required the workmanship of several companies.

Business Features

Gore-Tex Inventor Robert Gore Dies at 83

Through his lengthy career at the company his parents had started in their basement, Gore was dedicated to innovation.

clock September 20, 2020Rosemary Feitelberg

Snowboard Pioneer Jake Burton Carpenter

Fashion Scoops

Jake Burton’s Final Mine77 Collection With Japanese Streetwear Brand to Drop

This final drop is being introduced nearly nine months after the Burton Snowboards founder died.

clock August 12, 2020Rosemary Feitelberg

More and more companies are considering working from home a permanent situation.

Business Features

Work From Home Really Works: Brands Explore the New Normal

In a recent survey, 77 percent of respondents indicated they would like to continue to work remotely, at least weekly, after the pandemic.

clock May 28, 2020Rosemary Feitelberg and Lisa Lockwood

A Burton worker creates face shields.

Fashion Scoops

Burton to Import, Donate 500,000 KN95 Masks

Burton is donating KN95 respirator masks, while Adidas and Carbon are providing face shields for first responders.

clock April 8, 2020Jean E. Palmieri and Rosemary Feitelberg

Snowboarders can ride free on March 13.

Fashion Scoops

Burton to Honor Founder With ‘A Day for Jake’ Event

Thirteen ski resorts around the world will offer free lift tickets to snowboards who preregister on that day.

clock February 26, 2020Jean E. Palmieri

John Lacy


Burton Snowboards Names Lacy Sole CEO, But Will Remain Family-Owned

Donna Carpenter, wife of founder Jake Burton Carpenter, has transitioned to chairman of the board.

clock February 20, 2020Jean E. Palmieri

John Lacy


Burton Elevates John Lacy to Sole CEO, Donna Carpenter to Become Board Chairman

Founder Jake Burton Carpenter died in November and Lacy is the first non-family member to run the company he created in 1977.

clock February 20, 2020Jean E. Palmieri

7 Things Jake Burton Carpenter Was Known For

Fashion Scoops

7 Things You Might Not Know About Jake Burton Carpenter

The Burton Snowboards founder was a pioneer in snowboarding and shaped the sport as we know it.

clock November 21, 2019Layla Ilchi

Snowboard Pioneer Jake Burton Carpenter


Jake Burton Carpenter: A Sports Pioneer

The entrepreneur was an early advocate for casual dress codes, environmentally friendly practices and artist collaborations.

clock November 21, 2019Rosemary Feitelberg and Jean E. Palmieri

JAKE BURTON CARPENTER. Jake Burton Carpenter, owner of Burton Snowboards, shows an early model, right, and one of the newer snowboards, left, in his office in Burlington, Vt. Carpenter, the innovator who brought the snowboard to the masses and helped turn the sport into a billion-dollar business, has died after a recurring bout with cancer. He was 65. Officials from the company he founded, Burton Snowboards, told The Associated Press of his deathObit Jake Burton, BURLINGTON, USA - 08 Mar 2002


Jake Burton Carpenter, Godfather of Snowboarding, Dies at 65

The entrepreneur and father of snowboarding had revealed his illness to his staff 12 days ago.

clock November 21, 2019Jean E. Palmieri

Donna Carpenter and her husband Jake Burton.


Jake Burton Informs Staff of Another Cancer Battle, Assures ‘Everything in Good Hands’

The founder of Burton Snowboards has dealt with and overcome a series of medical battles over the years.

clock November 13, 2019Rosemary Feitelberg

Volcom looks for U.S. snowboarding team.

Fashion Scoops

Volcom Replacing Burton as Official Apparel Partner of the U.S. Snowboarding Team

As the Olympic National Governing Body of ski and snowboard sports in the U.S., the U.S. Ski and Snowboard represents nearly 200 elite skiers and snowboarders.

clock November 12, 2019Rosemary Feitelberg

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