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Burton, Shinola Partner on Jake Burton Gift Set

The watch, snowboard and book celebrates the godfather of snowboarding, who died in 2019.

Metallica Teams Up With Burton for Limited Run Collection

The metal band was first established in 1981.

Burton Snowboards to Sell Channel Islands Surfboards

The California surf company is being handed over to a group led by an executive, whose father cofounded the…

Burton Names Creative Director, Head of Marketing

Executive creative director Adrian Josef Margelist will be based in Zurich and also provide direction to the…

Gore-Tex Inventor Robert Gore Dies at 83

Through his lengthy career at the company his parents had started in their basement, Gore was dedicated to…

Jake Burton’s Final Mine77 Collection With Japanese Streetwear Brand to Drop

This final drop is being introduced nearly nine months after the Burton Snowboards founder died.

Work From Home Really Works: Brands Explore the New Normal

In a recent survey, 77 percent of respondents indicated they would like to continue to work remotely, at…

Burton to Import, Donate 500,000 KN95 Masks

Burton is donating KN95 respirator masks, while Adidas and Carbon are providing face shields for first…

Burton to Honor Founder With ‘A Day for Jake’ Event

Thirteen ski resorts around the world will offer free lift tickets to snowboards who preregister on that day.

Burton Snowboards Names Lacy Sole CEO, But Will Remain Family-Owned

Donna Carpenter, wife of founder Jake Burton Carpenter, has transitioned to chairman of the board.

Burton Elevates John Lacy to Sole CEO, Donna Carpenter to Become Board Chairman

Founder Jake Burton Carpenter died in November and Lacy is the first non-family member to run the company he…

Jake Burton Carpenter: A Sports Pioneer

The entrepreneur was an early advocate for casual dress codes, environmentally friendly practices and artist…

Jake Burton Carpenter, Godfather of Snowboarding, Dies at 65

The entrepreneur and father of snowboarding had revealed his illness to his staff 12 days ago.

Jake Burton Informs Staff of Another Cancer Battle, Assures ‘Everything in Good Hands’

The founder of Burton Snowboards has dealt with and overcome a series of medical battles over the years.

Volcom Replacing Burton as Official Apparel Partner of the U.S. Snowboarding Team

As the Olympic National Governing Body of ski and snowboard sports in the U.S., the U.S. Ski and Snowboard…