Alewya Demmisse in "Tall are the Roots."

Beauty Features

For Byredo, Filmmaker Fenn O’Meally Captures Today’s Zeitgeist

She created a film called “Tall Are the Roots” for the launch of Byredo’s new perfume, Mixed Emotions.

clock February 24, 2021Jennifer Weil

Byredo's Prismic Eyeshadow Palette 18 Colours

Fashion Scoops

Byredo Expands Makeup Offer

“This palette is pure escapism,” said Ben Gorham, founder and creative director of Byredo, of the product poised to launch.

clock January 29, 2021Jennifer Weil

Travx Space Rage

Fashion Scoops

Byredo Restocks Space Rage Collaboration With Travis Scott

The Space Rage collection sold out in three hours when it initially launched in November.

clock January 19, 2021Layla Ilchi

Travx Space Rage

Fashion Scoops

Travis Scott, Byredo’s Ben Gorham Team on Perfume, Candle

They dubbed the project Travx Space Rage.

clock November 30, 2020Jennifer Weil

The Osynlig collection made by Ben Gorham and Ikea

Beauty Features

Byredo Chief and Ikea Cook Up Scented Candles

The line of 13 candles, called Osynlig, will be available in Ikea stores and through its digital platforms starting in November.

clock October 15, 2020Jennifer Weil

Byredo Makeup

Beauty Features

EXCLUSIVE: Byredo’s Iconoclastic Makeup Line Is Poised to Launch

The color-cosmetics collection, created by Ben Gorham and Isamaya Ffrench, is due out on Oct. 1.

clock August 25, 2020Jennifer Weil

Craig McDean and Ben Gorham

Fashion Scoops

Byredo’s Ben Gorham Celebrates Craig McDean Tie-in, Plots Cosmetics Launch

Gorham and McDean are embarking on worldwide tour to celebrate McDean’s new book and Paris Fashion Week was among the first stops.

clock September 28, 2019Natalie Theodosi

Byredo's store in Miami.


With Designs on U.S. Market, Byredo Sets Store Openings

Expansion plans include units in Miami, L.A.’s Melrose Avenue and an additional area in Manhattan.

clock August 29, 2019Sharon Edelson

Ambiance at Louis Vuitton Men's SS 2020, photographed in Paris on June 20th, 2019.


Gigi Hadid and Kris Wu Had Drinks at the Louis Vuitton Show

Frank Ocean, Lewis Hamilton, Victor Cruz and Valentino’s Pierpaolo Piccioli also attended the show, held at the quaint Place Dauphine on Thursday.

clock June 20, 2019Fleur Burlet

Virgil Abloh and Ben Gorham

Fashion Scoops

Byredo Toasts Collection During Paris Fashion Week

Ben Gorham hosted a party to present his new accessories range to friends of the brand including Virgil Abloh, Anja Rubik and Aymeline Valade.

clock March 3, 2019Natalie Theodosi

The Selfridges Designer Street Room in London.


Street Signs: Selfridges Opens Up to Skaters, Motor Heads, Music Lovers

The store’s new Designer Street Room is a colorful mix of high and low and an homage to democratic retail.

clock October 29, 2018Samantha Conti

Byredo Eleventh Hour

Beauty Features

EXCLUSIVE: Byredo Chief Talks (Paris) Shop

Ben Gorham is set to open a flagship and pop-up in the French capital.

clock September 26, 2018Jennifer Weil

Ben Gorham Celebration of Byredo's Capsule Collection Elevator Music Designed in Collaboration with Off-White c/o Virgil Abloh

Fashion Scoops

Ben Gorham Flies Solo to Celebrate Elevator Music, Byredo’s Project With Off-White

The Byredo founder capped bicoastal celebrations with Barneys New York in Beverly Hills.

clock May 24, 2018Marcy Medina

Selfridges Department Store

Fashion Scoops

Selfridges Probes Time, Space and the Senses With The Flipside

Loewe, Louis Vuitton and Gareth Pugh are among the brands taking part in the conceptual exhibition at the Old Selfridges Hotel.

clock April 26, 2018Samantha Conti

Diptyque's fragrance pop-up on Mercer Street is open through the end of May.


Diptyque to Up U.S. Business With SoHo Pop-up and Digital

It’s Diptyque’s first pop-up shop entirely dedicated to fragrance.

clock March 15, 2018Rachel Strugatz

Load More Arrow


Today's Must Read

Agi & Sam designer Agi Mdumulla and Sam Cotton, Shaun Samson, Nasir Mazhar, Lee Roach, Joseph Turvey and Kit Neale.


Whatever Happened to These Emerging London Men's Wear Designers?

clock June 11, 2021Tianwei Zhang

Social Studies

WWD logo Global Stock Index

Business Page right arrow