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Byredo

Byredo Opens Beauty Pop-up at The Grove in L.A.

The Swedish brand introduces its newest fragrance, Mumbai Noise.

Byredo Said to Tap Goldman Sachs to Consider Deal

Ben Gorham's luxury beauty and fashion line, Byredo, is said to have engaged the bank to consider deal…

For Byredo, Filmmaker Fenn O’Meally Captures Today’s Zeitgeist

She created a film called "Tall Are the Roots" for the launch of Byredo's new perfume, Mixed Emotions.

Byredo Expands Makeup Offer

"This palette is pure escapism," said Ben Gorham, founder and creative director of Byredo, of the product…

Byredo Restocks Space Rage Collaboration With Travis Scott

The Space Rage collection sold out in three hours when it initially launched in November.

Travis Scott, Byredo’s Ben Gorham Team on Perfume, Candle

They dubbed the project Travx Space Rage.

Byredo Chief and Ikea Cook Up Scented Candles

The line of 13 candles, called Osynlig, will be available in Ikea stores and through its digital platforms…

EXCLUSIVE: Byredo’s Iconoclastic Makeup Line Is Poised to Launch

The color-cosmetics collection, created by Ben Gorham and Isamaya Ffrench, is due out on Oct. 1.

Byredo’s Ben Gorham Celebrates Craig McDean Tie-in, Plots Cosmetics Launch

Gorham and McDean are embarking on worldwide tour to celebrate McDean's new book and Paris Fashion Week was…

With Designs on U.S. Market, Byredo Sets Store Openings

Expansion plans include units in Miami, L.A.'s Melrose Avenue and an additional area in Manhattan.

Gigi Hadid and Kris Wu Had Drinks at the Louis Vuitton Show

Frank Ocean, Lewis Hamilton, Victor Cruz and Valentino's Pierpaolo Piccioli also attended the show, held at…

Byredo Toasts Collection During Paris Fashion Week

Ben Gorham hosted a party to present his new accessories range to friends of the brand including Virgil…

Street Signs: Selfridges Opens Up to Skaters, Motor Heads, Music Lovers

The store's new Designer Street Room is a colorful mix of high and low and an homage to democratic retail.

EXCLUSIVE: Byredo Chief Talks (Paris) Shop

Ben Gorham is set to open a flagship and pop-up in the French capital.

Ben Gorham Flies Solo to Celebrate Elevator Music, Byredo’s Project With Off-White

The Byredo founder capped bicoastal celebrations with Barneys New York in Beverly Hills.