She created a film called “Tall Are the Roots” for the launch of Byredo’s new perfume, Mixed Emotions.
The Space Rage collection sold out in three hours when it initially launched in November.
They dubbed the project Travx Space Rage.
The color-cosmetics collection, created by Ben Gorham and Isamaya Ffrench, is due out on Oct. 1.
Gorham and McDean are embarking on worldwide tour to celebrate McDean’s new book and Paris Fashion Week was among the first stops.
Expansion plans include units in Miami, L.A.’s Melrose Avenue and an additional area in Manhattan.
Frank Ocean, Lewis Hamilton, Victor Cruz and Valentino’s Pierpaolo Piccioli also attended the show, held at the quaint Place Dauphine on Thursday.
Ben Gorham hosted a party to present his new accessories range to friends of the brand including Virgil Abloh, Anja Rubik and Aymeline Valade.
The store’s new Designer Street Room is a colorful mix of high and low and an homage to democratic retail.
The Byredo founder capped bicoastal celebrations with Barneys New York in Beverly Hills.
Loewe, Louis Vuitton and Gareth Pugh are among the brands taking part in the conceptual exhibition at the Old Selfridges Hotel.
It’s Diptyque’s first pop-up shop entirely dedicated to fragrance.