The company, co-owned by Cara Delevingne, expects to do as much as $10 million in sales this year.
The Exhale line features fabrics with more than 70 percent recycled polyester.
Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data and analytics firm ListenFirst.
Usher, Janelle Monáe and Shailene Woodley also attended the Balmain show on Friday.
Cara Delevingne and Ashley Benson took turns cuddling Mighty, Orlando Bloom’s puppy, at the Boss show on Sunday.
Courtney Love, Robert Pattinson, Cara Delevingne as well as three out of six Beckhams attended the Dior Men’s show on Friday.
The model worked with her close friend, Balmain creative director Olivier Rousteing, on a 35-piece collection that will launch on Nov. 21.