Cindy Crawford’s 16-year-old daughter worked on the line of ready-to-wear and accessories that launches Aug. 30.
Houses including Chanel and Dior are ramping up efforts to cater to the summer crowd with in-season merchandise and exotic pop-up locations.
The Spanish actress was joined by guests including Ellie Bamber, Stella Tennant and Pharrell Williams.
The Oscar-winning actress will be the face of the brand’s cruise campaign, shot by Karl Lagerfeld.
Showmanship is the name of the game, with new venues and anniversary shows set to energize a packed show schedule.
E-tailer has built its business around pillars such as sustainability and authenticity.