London’s first attempt at an all-digital fashion week was admirable, but it laid bare just how important live events are for some designers.
There’s a first for everything, and rarely is the product or execution perfect. Just ask Leonardo da Vinci, Henry Ford and the Wright brothers.
Designers taking part in London’s first all-digital showcase have been delving deeper into their cultural backgrounds as they navigate the challenges of telling their stories online, and in film formats.
Genderless fashion designers and global retailers discuss the segment predicted to be the future of the industry.
Trends galore surfaced in the most extraordinary of venues, with London men’s designers using more women than ever, softening up streetwear and working a rainbow of Seventies shades and sugary pastels into their lineups.
WWD went behind the scenes Charles Jeffrey Loverboy Spring 2010 show at London Collection Men
The BFC touted the talents on Tuesday at The Royal Academy of Arts in London.
The winner will be announced on May 1 and will receive mentorship and a cash prize.
Businesses will have access from Feb. 18.
The “What Men Wear and Why” has interviews with designers incuding Paul Smith, Stephen Jones and Charles Jeffrey.
Buyers were excited about new talents, too, as well as refined silhouettes and tailoring.