Velmar, controlled by the Italian fashion group, has signed a multi-year licensing agreement to produce and distribute underwear and beachwear collections branded Chiara Ferragni.
The campaign launched by the Italian jeweler and fronted by the digital entrepreneur bows on Nov. 25, the International Day for the Elimination of Violence Against Women.
DMR Group reported Camila Coelho, Victoria Beckham, Chiara Ferragni and Leonie Hanne as top influencers across New York, London, Milan and Paris Fashion Weeks.
The initiative goes by the hashtag Iamwithyou and involves photographer Giampaolo Sgura and individuals ranging from Chiara Ferragni to Lea T.
The Italian multihyphenate entrepreneur and designer has signed a new license, and has a new Lancôme capsule, and eyewear and food projects in the pipeline.
The COVID-19 pandemic and the lockdown impacted sponsored content, but there was an upward peak in July, according to DMR Group.
A DMR Group study highlighted the broad reach and engagement ignited by Nike’s social campaign and Chiara Ferragni’s posts on social media.
On Friday, the Italian digital entrepreneur is making her debut as a judge on the Amazon Prime Video’s show.
Sergio Rossi and Santoni’s ceo Giuseppe Santoni also made important donations.
Marco Bizzarri on Tuesday donated 100,000 euros to a range of hospitals in Italy’s Emilia Romagna region.
The couple made a donation of 100,000 euros to support the fund-raiser aimed at creating beds in the intensive care area of Milan’s San Raffaele hospital.
The total media impact value of Milan Fashion Week was $142.4 million, according to the data research and insights company.