Baozun is one of the largest service partners that help an increasing number of luxury brands execute their e-commerce strategies in China.
Co-branded partnerships give brands the chance to connect with new customer segments.
The additional features are meant to help small and medium-sized businesses compete with larger retailers amid the coronavirus pandemic.
“China is the largest and most innovative retail e-commerce market in the world,” said chief executive officer Eran Cohen.
Prada Group is activating a series of digital and physical campaigns to boost its sales in post-conovavirus China.
Dealmoon’s Rose Blackmore spoke at WWD’s Digital Forum on the importance of the Chinese Millennial and Gen Z consumer.
A report from Euromonitor pegs the key trends in e-commerce emerging from China, India and South Korea, among other Asian-Pacific countries.
With more than 1 billion Chinese consumers on WeChat and high demand for foreign goods, the opportunity is high for luxury fashion.
Gucci, Prada, Nina Hauzer, Superdry, S’well, Monica Vinader and Chloé participate in Dealmoon’s Year of the Pig limited-edition releases.
Franklin Chu, managing director of Azoya USA, expects a shake-up in the gray market as well as changes in product demand.