Twenty percent of survey respondents feel they do an adequate job of selling into the market.
The handbag brand can reach 40,000 Chinese shoppers at a time.
The event has already built an exciting design community and business infrastructure — the next step is to define what sets Shanghai apart from other fashion hubs.
As the Chinese New Year approaches, Souheil Badran, president of Alipay North America, explains tactics to lure customers to your store or brand.
Revenue for the quarter was up 56 percent year-over-year.
The influencer platform will aim to connect North American brands with cross-border social players.
The region is a largely untapped frontier for retailers and brands searching for new revenue channels.
More seamless and hassle-free shopping experiences are expected.
Williams will be joined by “surprise guests” and a number of Chinese celebrities.
The sector is expected to reach revenues of 1.16 trillion euros this year.