Franklin Chu discusses luxury retail experiences that are thriving among young shoppers.
Co-branded partnerships give brands the chance to connect with new customer segments.
The company also teamed with Alipay and Union Pay to extend payment options for merchants selling in China.
Dealmoon’s Rose Blackmore spoke at WWD’s Digital Forum on the importance of the Chinese Millennial and Gen Z consumer.
With more than 1 billion Chinese consumers on WeChat and high demand for foreign goods, the opportunity is high for luxury fashion.
Gucci, Prada, Nina Hauzer, Superdry, S’well, Monica Vinader and Chloé participate in Dealmoon’s Year of the Pig limited-edition releases.
Franklin Chu, managing director of Azoya USA, expects a shake-up in the gray market as well as changes in product demand.
The Chinese consumer is on the move, despite the threat of a full-blown trade war with the U.S. and a wobbly yuan.
Twenty percent of survey respondents feel they do an adequate job of selling into the market.
The handbag brand can reach 40,000 Chinese shoppers at a time.
The event has already built an exciting design community and business infrastructure — the next step is to define what sets Shanghai apart from other fashion hubs.
As the Chinese New Year approaches, Souheil Badran, president of Alipay North America, explains tactics to lure customers to your store or brand.