Kantar Millward Brown reviewed Chinese brands that are making waves in the global market.
WeChat mini-programs are making it possible for influencers to open their own, highly lucrative, e-commerce operations on China’s biggest social media platform.
Revenue for the quarter was up 56 percent year-over-year.
The influencer platform will aim to connect North American brands with cross-border social players.
The region is a largely untapped frontier for retailers and brands searching for new revenue channels.
More seamless and hassle-free shopping experiences are expected.
China’s e-commerce consumers once again shattered sales records during the world’s largest shopping festival.
Williams will be joined by “surprise guests” and a number of Chinese celebrities.
The sector is expected to reach revenues of 1.16 trillion euros this year.
The deal allows 520 million registered users in China and beyond to pay with Alipay across all Poynt devices in North America.
Singles’ Day is spreading out its promotions to lighten the load of half a billion shoppers trying to get online during the traditional 24-hour sales period on November 11.
The partnership marks the next step in appealing to Chinese consumers.
Chinese tourists spend $300 billion abroad each year.
At WWD’s Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely untapped market.
The platform will begin accepting payments initially in New York and North Carolina.