The ceo promoted key executives to focus in on brand and connect with consumers.
The denim giant is eliminating about 700 positions, producing $100 million in annual savings.
Despite the COVID-19 turmoil, ceo Chip Bergh sees opportunities for the brand to grow stronger now.
The company is still seeing weakness in the U.S. wholesale business, but is tightening some distribution and expanding abroad.
Art Peck wants Gap to stage a comeback like the iconic jeans brand.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.