“A few years ago, people were saying we need girls with Instagram followings, now we’ve realized it’s not just Instagram followings, it’s personality,” said casting director Ashley Brokaw of how casting has become a part of fashion brand storytelling.
The celebrities will be featured in Coach Forever Season Two, shot by Juergen Teller.
The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital capabilities and immersive store experiences.
Company shares rose more than 2 percent premarket as a result.
Wisdom Kaye, Maha Gondal and Jeffrey Tung will lead fans through a series of challenges on the platform.
The recognition is given to U.S. companies that create nondiscriminatory workplace policies, offer equitable benefits and publicly engage with the LGBTQ community.
Meena Harris’ partner, Nik Ajagu, is also going viral for wearing the much sought after Dior’s Air Jordan sneakers at the ceremony.
The fashion illustrator worked for WWD for nearly 40 years.
Burberry, Chloé, Balenciaga and Valentino released exclusive items, while Prada offered gifts to boost sales during the shopping festival.