The festival hairstyles you’ll be seeing all summer.

Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities, as brands see it.

Liam’s arrival comes as the retail and fashion industry is poised to make $3.6 billion in AI investments this year.

The influencer’s taken her roots in vintage and flea market finds to a new collection with the retailer as she plots her own line in the future. 

As more companies elbow their way into the fest, more engineered experiences lead to the question: where does it go from here?

Inside the Levi’s, Adidas, Zoeasis, Revolve and Moschino parties on weekend one of the Coachella Valley Music and Arts Festival.

The sportswear firm boosted its presence around the Coachella Valley Music and Arts Festival by going back to a concept conceived by founder Adi Dassler. 

What the influencers say on their industry, Coachella and more.

“All of the artists I’m working with are wearing small brands and custom pieces, stuff that’s very unique,” said stylist Samantha Burkhart, who is working with Diplo, Rosalía and Billie Eilish.

The house will be the site for performances from Simi and Haze, Siobhan Bell, Snoh Aalegra and others.

Watch the trailer here.

Including Kanye West’s Sunday Service, YSL Beauty’s gas station and a DJ set by Idris Elba.

The activation is YSL Beauty’s take on a gas station: sleek, luxe and with hot pink gas pumps.

See here for all of the major events in 2019, including fashion week, trade shows and industry events.

The reports detail out the makeup, skin- and hair-care brands that recorded the most earned media value in April 2018.