“We want to tell our local story on a global stage.”
The 12-piece spring collection will be inspired by the Barbie dolls of the Sixties through the Eighties in collaboration with Mattel.
Men’s wear is a $15.2 billion industry in the U.K.
Designers showing in the British capital were inspired largely by the fine arts for their fall 2016 collections.
On spring’s runways, concept trumped tradition.