Fashion weeks outside the Big Four are developing new formats and cultivating local audiences to make up for the absence of overseas guests.
Thorsmark discusses hosting the first hybrid Copenhagen Fashion Week and using the platform to drive positive change without yet compromising on fashion.
There were fewer international guests, lots of social distancing guidelines, a new hybrid format and more time for conversation.
The London label is stepping away from the traditional fashion calendar and debuting its first drop with a film, shown as part of Copenhagen Fashion Week’s new hybrid format.
The Danish label opted for an exhibition instead of a show and debuted a new rental platform and Levi’s collaboration at the same time.
Ganni is preparing a hybrid physical/digital format, while new participants including the popular London-based label Rixo.