DMR Group tracked the performance of the announcement on social media and official platforms of the new makeup line launched by the Jenner sisters.
The two-year-old lingerie brand drops the new collection this Saturday, a day after the much-anticipated Fenty Skin line is released.
The content series begins on May 15.
The move expands SGS’s reach into the clinical testing sector for cosmetics and personal-care products in the U.S.
Products hit shelves nationwide and in Canada on Jan. 17.
“Congress heard us loud and clear,” Renfrew shared with WWD. “Yesterday’s efforts are moving us in the right direction, and I look forward to continuing to work with members of Congress on this important piece of legislation.”
A limited capsule collection will be available inside select locations from Dec. 1 through the holiday season.
With a still young clean beauty brand looking at its first funding round, the founder has some words of wisdom for other beauty hopefuls.
“This is crazy to put here at a digital forum but avoid the temptation to solve everything with technology,” said the president of the beauty e-commerce company.