The second iteration of the “WeCosmoprof” format will run Oct. 5 to 18.
Markets and fairs have been thriving since ancient days, surviving war, invasion, and plagues far worse than COVID-19. Like myriad other industries, fashion can tailor its large-scale events around the current crisis with technology, creativity — and a leap of faith.
The “WeCosmoprof” digital event will run June 4 to 10.
Originally slated to run this week and rescheduled due to the coronavirus crisis, the beauty trade show will now be held from Sept. 3 to 7.
The government is touting measures taken as the Italian virus strain has been isolated.
The fairs will now take place this summer.
Running March 12 to 16, the upcoming edition of the Italian beauty trade show will present the beauty trends of 2030 via different installations.
The beauty trade show is in expansion mode, boosted by the number of exhibitors rising 8.2 percent and the debut of revamped pavilions.
Show organizers are presenting more carefully articulated events that focus on the demands of the market.
More than 40,000 attended the beauty extravaganza, the largest crowd ever. The environment and Instagrammable moments were top of mind on the exhibit floor.
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