The two organizations have come together at the Americana at Brand shopping center for an ath-leisure-dedicated weekend space.

The fully interactive video will be available online at Who What Wear beginning next Thursday.

A Cotton Incorporated survey found environmental improvements are important, but not if they cut into sales.

Under the alliance, antiodor solutions will be brought to cotton knit and woven fabrics.

Throughout 2017 and beyond, the two brands will work together to explore opportunities to make cotton even more long-lasting and durable.

The Blue Jeans Go Green Gallery will feature custom artwork by New York artists Curtis Kulig, Baron von Fancy and Jeremy Penn.

With the new members, the program now has 422 partners across the global textile supply chain.

The patented technology addresses two key concerns of the textile industry — sustainability and traceability.

The program recognizes U.S. cotton industry leaders that have made significant contributions to it or the cotton industry.

The campaign will take place in 160 Guess stores in the U.S. and Canada beginning today and run through Oct. 1.

The bricks-and-mortar installations will feature Hailee Steinfeld in versatile and on-trend cotton looks.

The Fabricast collection is a series of cotton and cotton-rich fabrics developed by the product development team at Cotton Inc.

The editor in chief was featured in a sponsored ad for Cotton Inc.