New data from Red Points finds half of consumers have purchased counterfeit sporting equipment over the past several months.
These fake bags are no usual counterfeit. They come with NFC sensor chips, a feature even the real ones don’t have yet.
Two studies issued by Certilogo pointed to the importance of authenticity, customer experiences and data collection through smart tags.
Are Amazon e-commerce sites “notorious” due to counterfeits? Depends on whom you ask.
Incopro teamed with Sapio Research to find out how many consumers either intentionally sought fakes or were conned into buying counterfeit products.
Nike’s move to cease its pilot program with Amazon was seen as “bold” and good for the long-term value of the brand.
Data from SEMrush compared online searches globally and in the U.S.
The brand argued in a lawsuit that a flea market in New Haven has become a “safe haven” for counterfeit sales.
Some 79 percent of respondents have purchased counterfeit products in 2018 and only 52 percent expect to purchase fewer in the future.
Brand protection solution provider Red Points said shoppers turn to fakes due to costs.
The self-styled “brand protector” just hit its Series C, so it can keep busting online fakes.