Some 30 sets of books and posters of the designer’s collaboration with Jack Davison will be given away from Thursday midday in London.

Given how crazy 2020 has been, the designer said the new fantasy now is reality.

The British designer is the first to reinterpret the brand’s signature Rockstud series, which celebrates its 10th anniversary this year.

The capsule is based on Champion uniforms supplied to American colleges in the past and its latest technical innovations.

The British designer has created a set of exclusive sneakers to be sold at Dover Street Market doors as well as the Comme des Garçons Trading Museum in Paris.

New to the third edition of the Genius project was JW Anderson, who presented an “inflated archive” collection of spike-studded silhouettes.

The designer looked this season at packaging and baggage, literal and emotional.

WWD went behind the scene for Craig Green Men’s Fall 2020

The week will feature new names including Craig Green, Botter, Rochas Homme and Rhude, as well as the return of Givenchy and Jacquemus.

Green has created lightweight coats that flip and fold into neat little packs in his third season for Moncler.

Craig Green, Stefan Cooke and Martine Rose were among the darlings of the three-day showcase.

See all the looks from the show.

The project is meant to showcase the fizzing creativity of Lee Alexander McQueen’s charitable arts foundation.

Ninety percent of Christoph Rumpf’s collection was created with repurposed fabrics and details, such as Persian carpets or beaded trims from belly-dancer costumes.

Moncler Genius took over a whole street to unveil its third chapter on Wednesday, which included collections by Simone Rocha, Pierpaolo Piccioli and 1017 Alyx 9SM.