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Cult Beauty

The Hut Group Acquiring Cult Beauty as Pure Players See Explosive Growth

The hot luxury e-commerce property, based in the U.K., is being sold for 275 million pounds.

Cult Beauty Partners With Provenance to End Greenwashing With Blockchain Technology

Brands will display "proof points" on the e-tailer's web site ranging from being coral-reef safe to vegan and…

Skin-care Lovers Build up a ‘Wardrobe’ of Single-Ingredient Products

Consumers are personalizing purchases and building stocks of skin-care items with targeted formulas.