CVS Pharmacy

Noëlla Coursaris Musunka

Beauty Features

Black Opal Looks to Carve Out Its Place in Multicultural Beauty

With little fanfare, Black Opal achieved sales exceeding $15 million. Now with its first brand ambassador on board, the brand is gearing up to claim a leadership position in the bustling multicultural beauty business.

clock July 12, 2018Faye Brookman

Wunder2's has linked up with YouCam.

Beauty Features

Wunder2 Adds Augmented Reality for Virtual Try-ons

Wunder2 is offering virtual try-ons for its color cosmetics to help consumers find the right shade.

clock June 15, 2018Faye Brookman

Retail Realities On Display at ReCon

Real Estate

Retail Realities at ReCon

Attendees drew different conclusions from the event.

clock May 31, 2018Sharon Edelson

CVS is upping the game in hair care.

Hair

CVS Takes a Shine to Hair Care

CVS is adding many first-to-market and exclusive hair brands to its merchandise assortment to differentiate the assortment from competitors.

clock May 23, 2018Faye Brookman

Beauty Features

RangeMe Hits a Milestone

RangeMe connects beauty brands and retailers to help streamline product discovery.

clock May 14, 2018Faye Brookman

The role of beauty in drugstores will be discussed at the National Association Chain Drug Store Meeting.

Beauty Features

Beauty Seeks Role in the Drugstore of the Future

Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. Where does beauty fit in?

clock April 20, 2018Faye Brookman

Billboards will be used to introduce Beauty in Real Life.

Beauty Features

CVS Keeps It Real and Unveils Biggest Beauty Campaign Ever

The Beauty in Real Life campaign demonstrates the chain’s first images featuring the CVS Beauty Mark.

clock April 19, 2018Faye Brookman

Charlotte Cho

Beauty Features

Charlotte Cho: Digital Is the Perfect K-beauty Platform

Soko Glam has built a following by going against the mainstream digital playbook.

clock February 21, 2018Faye Brookman

Clementine Desseaux, Nicola Griffin and Nykhor-Nyakueinyang Paul in the All Woman Project and Babor campaign.

Skin Care

Babor’s American Coming Out Party

Babor will relaunch its ampoules this year and add two more options.

clock January 31, 2018Faye Brookman

Beauty Features

Industry Reacts to Death of CVS’ Cheryl Mahoney

Cheryl Mahoney dedicated 45 years to CVS, helping build it into a major mass market beauty powerhouse.

clock January 22, 2018Faye Brookman

This is an example of a former beauty campaign where an altered image was used. Starting this year, imagery will be not be retouched and will feature the new Beauty Mark.

Beauty Features

CVS Adopts Show It Like It Is Approach

As part of its efforts to promote health, CVS will no longer remove flaws from beauty imagery.

clock January 15, 2018Faye Brookman

Marie Osmond for MD Complete

Beauty Features

MD Complete Announces Investment Partnership With Marie Osmond

The singer will join the brand as owner and strategic adviser.

clock January 9, 2018Layla Ilchi

Look's Masque Bar Silver Foil Mask

Skin Care

Look Beauty Focused on Maintaining Number-one Position in Masks

Mass-market mask sales are soaring, encouraging big brands to enter the fray. Smaller brands look to maintain a competitive edge by staying one step ahead.

clock January 5, 2018Faye Brookman

Gildan bought American Apparel's assets through a bankruptcy auction.

Retail

Apocalypse Now or Right-Sizing? Retailing Perseveres Through Mass Closings

Some industry reports indicate more store openings than store closings last year.

clock December 18, 2017David Moin

Masks were popular at War-Mart.

Beauty Features

Mass-Market Discounts Beauty Early to Get Its Share of Sales

Shoppers came out early to mass marketers to gain loyalty points, stock up on beauty for themselves and snap up beauty kits.

clock November 27, 2017Faye Brookman

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Essentialist

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Nick Wooster Greats

Accessories

Greats Releases Largest Collaboration With Nick Wooster

clock 4hAria Hughes

Social Studies