With little fanfare, Black Opal achieved sales exceeding $15 million. Now with its first brand ambassador on board, the brand is gearing up to claim a leadership position in the bustling multicultural beauty business.

Wunder2 is offering virtual try-ons for its color cosmetics to help consumers find the right shade.

Attendees drew different conclusions from the event.

CVS is adding many first-to-market and exclusive hair brands to its merchandise assortment to differentiate the assortment from competitors.

RangeMe connects beauty brands and retailers to help streamline product discovery.

Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. Where does beauty fit in?

The Beauty in Real Life campaign demonstrates the chain’s first images featuring the CVS Beauty Mark.

Soko Glam has built a following by going against the mainstream digital playbook.

Babor will relaunch its ampoules this year and add two more options.

Cheryl Mahoney dedicated 45 years to CVS, helping build it into a major mass market beauty powerhouse.

As part of its efforts to promote health, CVS will no longer remove flaws from beauty imagery.

The singer will join the brand as owner and strategic adviser.

Mass-market mask sales are soaring, encouraging big brands to enter the fray. Smaller brands look to maintain a competitive edge by staying one step ahead.

Some industry reports indicate more store openings than store closings last year.

Shoppers came out early to mass marketers to gain loyalty points, stock up on beauty for themselves and snap up beauty kits.