With little fanfare, Black Opal achieved sales exceeding $15 million. Now with its first brand ambassador on board, the brand is gearing up to claim a leadership position in the bustling multicultural beauty business.
Wunder2 is offering virtual try-ons for its color cosmetics to help consumers find the right shade.
The Beauty in Real Life campaign demonstrates the chain’s first images featuring the CVS Beauty Mark.
Soko Glam has built a following by going against the mainstream digital playbook.
The singer will join the brand as owner and strategic adviser.
Mass-market mask sales are soaring, encouraging big brands to enter the fray. Smaller brands look to maintain a competitive edge by staying one step ahead.
Some industry reports indicate more store openings than store closings last year.
Shoppers came out early to mass marketers to gain loyalty points, stock up on beauty for themselves and snap up beauty kits.