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CVS Pharmacy

RangeMe Offers a Beauty Industry Crystal Ball

Industry Insights is a new tool to streamline access to what retailers are looking to add to assortments…

Pharmaca’s Prescription to Cure Drugstore Beauty Woes

Pharmaca has long featured clean lines not often found in the mass market. Customers, especially younger…

CVS Teams With Glamsquad, Unveils Dramatically Different Beauty Department

The area, which will offer everything from express services to brand boutiques, will be tested and rolled out…

CVS Teams With Kiss Products for K-beauty Line

With a sales tailwind created by K-beauty skin care, CVS is diving into makeup inspired by South Korean…

Black Opal Looks to Carve Out Its Place in Multicultural Beauty

With little fanfare, Black Opal achieved sales exceeding $15 million. Now with its first brand ambassador on…

Wunder2 Adds Augmented Reality for Virtual Try-ons

Wunder2 is offering virtual try-ons for its color cosmetics to help consumers find the right shade.

Retail Realities at ReCon

Attendees drew different conclusions from the event.

CVS Takes a Shine to Hair Care

CVS is adding many first-to-market and exclusive hair brands to its merchandise assortment to differentiate…

RangeMe Hits a Milestone

RangeMe connects beauty brands and retailers to help streamline product discovery.

Beauty Seeks Role in the Drugstore of the Future

Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape…

CVS Keeps It Real and Unveils Biggest Beauty Campaign Ever

The Beauty in Real Life campaign demonstrates the chain's first images featuring the CVS Beauty Mark.

Charlotte Cho: Digital Is the Perfect K-beauty Platform

Soko Glam has built a following by going against the mainstream digital playbook.

Babor’s American Coming Out Party

Babor will relaunch its ampoules this year and add two more options.

Industry Reacts to Death of CVS’ Cheryl Mahoney

Cheryl Mahoney dedicated 45 years to CVS, helping build it into a major mass market beauty powerhouse.

CVS Adopts Show It Like It Is Approach

As part of its efforts to promote health, CVS will no longer remove flaws from beauty imagery.