The campaign launch coincides with World Water Day on March 22, and marks the start of a two-year collaboration between Pepe Jeans London and Beckham.
The group’s CEO believes the new Isabel Marant eyewear collection is a successful example of a collection that targets local consumers, which is an increasingly important business strategy.
In a webinar in collaboration with the British Fashion Council, speakers shared how British and Chinese creatives navigate the new normal.
David and Victoria Beckham’s businesses are growing at different speeds, but the couple are sharing the spoils, and took home a dividend of 14.5 million pounds in 2019.
North America and Mainland China, as well as a growing online business, helped boost the Italian eyewear group’s performance.
The couple and their family are working on a “fly-on-the-wall” documentary.
The sunglasses are made with injected plastic derived from the Great Pacific Garbage Patch through an upcycling process that turns it into a high-quality and safe material.
In the update, the eyewear company said it expects sales for third-quarter 2020 to grow by midsingle digits at constant exchange rates.
The Italian eyewear company posted a loss and a 32.3 percent drop in revenues in the first six months of the year, impacted by the lockdown in April and May.
China and the Asia Pacific region helped the performance of both Italian groups.
Courtney Love, Robert Pattinson, Cara Delevingne as well as three out of six Beckhams attended the Dior Men’s show on Friday.
The line will hit stores in February and reflects the soccer champion’s style and details-oriented approach.
London-based salons and a diffusion line with more affordable price points are just two of the ways.
In fiscal 2018, David Beckham’s company was profitable, while Victoria Beckham’s was not.
The two — along with guests like actor Harrison Ford — celebrated their collaboration, a capsule collection featuring illustrations by Mahoney.