In addition, De Beers is joining the newly formed HeForShe Alliance.
It will also donate 10,000 pounds to support skills development for jewelry design students from Botswana, Canada, Namibia and South Africa.
De Beers has enlisted 10 independent jewelers for a line of limited-edition engagement rings to be sold on Blue Nile.
The diamond miner and jeweler is setting 12 goals for 2030, including a shift from fossil fuels to renewable energy sources, and supporting 10,000 women entrepreneurs.
The group has combined its Consumer & Brands and Corporate Affairs teams into a new, single unit called Brands & Consumer Markets.
Lightbox will increase its production capacity tenfold, and has signed Blue Nile as its first major retail partner.
De Beers hopes to uplift public opinion of diamonds through a new collective of independent jewelry designers.
The “brandtech” firm has acquired U.S. influencer marketing company Collectively, which it will merge with TheAmplify.
Taking their cue from companies such as De Beers, Richemont and Chanel, top diamond cutters and polishers have committed to shrinking their own carbon footprint, and becoming more sustainable businesses in the medium term.
De Beers is aiming to become carbon neutral, and ideally carbon negative, with an ambitious plan. At its core is the rough kimberlite rock that encases diamonds.