The group has combined its Consumer & Brands and Corporate Affairs teams into a new, single unit called Brands & Consumer Markets.
Lightbox will increase its production capacity tenfold, and has signed Blue Nile as its first major retail partner.
De Beers hopes to uplift public opinion of diamonds through a new collective of independent jewelry designers.
The “brandtech” firm has acquired U.S. influencer marketing company Collectively, which it will merge with TheAmplify.
Taking their cue from companies such as De Beers, Richemont and Chanel, top diamond cutters and polishers have committed to shrinking their own carbon footprint, and becoming more sustainable businesses in the medium term.
De Beers is aiming to become carbon neutral, and ideally carbon negative, with an ambitious plan. At its core is the rough kimberlite rock that encases diamonds.
Louis Vuitton and De Beers are among some of the first luxury brands to establish a presence on the newly introduced short video platform.
The partnership will also include a series of educational consumer events.
The e-commerce site is banking on wealthy local clients to boost the circular economy.
The role is a promotion for the executive, who is stepping up from her previous role as chief operating officer of the diamond brand.
The executive is being honored with the IAC award for Leadership in Responsible Practice in Jewelry.