de beers

Element Six


Element Six Breaks Ground on Oregon Lab-Grown Diamond Facility

The manufacturing facility is part of a wave of growing interest in diamonds produced in labs.

clock June 26, 2018Kari Hamanaka

Lark & Berry campaign image


Culture Club: Brands New and Old Bank on Man-Made Gems

Lark & Berry, a new brand specializing in cultured diamonds, is the latest to embrace faux gems.

clock June 18, 2018Natalie Theodosi

Farfetch hard luxury


Digging for Gold: Online Players Compete for Top Brands as Fine Jewelry Makes a Digital Leap

E-tailers are launching dedicated fine jewelry hubs and competing for exclusive product and big-name brands.

clock May 31, 2018Natalie Theodosi

Models wearing the new Lotus By De Beers high jewellery collection

Fashion Scoops

De Beers Celebrates New Collection in London

The jeweler presented its latest Lotus collection to VIP clients, with an intimate dinner at the Wallace Collection.

clock November 17, 2017Natalie Theodosi

Stephen Lussier


Small Is Beautiful — Still — in the Diamond Game

De Beers’ Stephen Lussier says small retailers — and strong women — are big business drivers.

clock November 13, 2017Samantha Conti

The De Beers flagship on Madison Avenue.


De Beers Diamond Jewellers Confirms LVMH Buyout

The group has taken full ownership of the De Beers Diamond Jewellers retail operation.

clock March 22, 2017Natalie Theodosi

Alongside some mighty diamond action, the week also saw a growing push from Place Vendôme players toward more affordable lines.


Couture Week Jewelry: From Megapieces to Mystery Watches

Alongside some mighty diamond action, the week saw a growing push from Place Vendôme players toward more affordable lines.

clock January 31, 2017Katya Foreman

Links of London's rooster charm.


Lunar Chinese New Year Made for Retail Sales

Retailers find ways to mind Chinese New Year.

clock January 25, 2017Sharon Edelson

The De Beers flagship on Madison Avenue.


De Beers’ Madison Avenue Flagship Celebrates the Diamond’s Every Facet

Custom jewelry is a growing segment of business.

clock December 7, 2016Sharon Edelson

Messika Paris earrings


De Beers Diamond Insight Report Issues Intelligence on Emerging Markets, Millennials

The world’s largest diamond firm feels that patience is needed when dealing with Millennials.

clock September 22, 2016Misty White Sidell

De Beers' 'Infinity Heart' new engagement ring

Fashion Scoops

De Beers Presents ‘Infinity Heart’ Engagement Ring

De Beers’ “Infinity Heart” engagement ring, designed exclusively for actress Liu Shishi, is to hit stores.

clock April 12, 2016Laure Guilbault

The De Beers unit at Galeries Lafayette

Fashion Scoops

De Beers Confirms Madison Avenue Location

The new jewelry store is to open at 716 Madison in November.

clock January 21, 2016Samantha Conti

Filming for Forevermark's U.S. Holiday ad campaign, “It’s A Long Journey to Become the One.”

Fashion Scoops

Forevermark Revisits ‘A Diamond Is Forever’ Slogan in New Campaign

Forevermark will revisit De Beers’ famous adage “A Diamond Is Forever” in its holiday campaign.

clock October 28, 2015Misty White Sidell

The new De Beers unit at Galeries Lafayette


De Beers Relocates at Galeries Lafayette

The re-opening in the jewelry section coincides with the 10th anniversary of the brand’s Talisman collection.

clock August 27, 2015Paulina Szmydke

De Beers Diamond Jewelers Moments in Light Charitable Project


De Beers Names Inspiring Women for Moments in Light Initiative

The second edition of the charitable project stars Zaha Hadid, Diana Krall, Karen Mok and Liya Kebede.

clock August 25, 2015Nina Jones

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Beautyblender Introduces Its First Makeup Product — Foundation

clock 9hAllison Collins

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