Backed by the in-house designed operating model Moon, the new strategy is aimed at enhancing the brand’s customer experience and retail operations.

Denim brands such as Hudson Jeans, Isko, Levi’s, Lee and Diesel are dealing with COVID-19 like any other.

He succeeds Stefano Rosso, who will continue to be part of the board of OTB, the parent company of Diesel, among other brands.

Many brands are continuing their focus on sustainability despite the strains placed on them by the coronavirus pandemic.

The Italian fashion group has created the “OTB Solidarity Fund” as the coronavirus financially impacts workers.

The Italian group saw gains across brands, markets and channels.

The pop-up will offer merchandise from Champion and Kappa, music performances and appearances from sports and gaming personalities.

The first project for the new upcycled line sees Andrea Rosso revisiting stock and prototypes from the 55DSL line that closed in 2014.

This is the next step in the company’s commitment to the environment.

The program is extended to the entire OTB’s portfolio of brands including Diesel, Maison Margiela, Marni, Viktor & Rolf, Amiri and Brave Kid.

Ceo Stefano Rosso said an arrangement to showcase trendy collabs with A-Cold-Wall and Eric Emanuel is part of a new retail strategy.

Maela Mandelli joined the Italian house from PVH Corp., and is working on relaunching the brand and restructuring the company, following the acquisition last year by asset management company QuattroR.

Some pieces from the capsule will be teased with Pronounce’s fall 2020 show in London, and the rest will roll out in Shanghai in March.

The retail apocalypse continued in 2019, with more boutiques, department store chains and others shutting down stores.

The former Balmain ceo will join the Italian company in February.