He succeeds Stefano Rosso, who will continue to be part of the board of OTB, the parent company of Diesel, among other brands.
Many brands are continuing their focus on sustainability despite the strains placed on them by the coronavirus pandemic.
The pop-up will offer merchandise from Champion and Kappa, music performances and appearances from sports and gaming personalities.
The program is extended to the entire OTB’s portfolio of brands including Diesel, Maison Margiela, Marni, Viktor & Rolf, Amiri and Brave Kid.
Ceo Stefano Rosso said an arrangement to showcase trendy collabs with A-Cold-Wall and Eric Emanuel is part of a new retail strategy.
Some pieces from the capsule will be teased with Pronounce’s fall 2020 show in London, and the rest will roll out in Shanghai in March.