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WWD Digital Forum

Winky Lux’s Natalie Mackey on Marketing in a Post-iOS Update World

"It's on us now to figure out how we manage growth going forward," said the executive and entrepreneur.

Supergreat’s Tyler Faux on Selling Beauty With Video

With a wide stable of brands and a few years into livestreaming, Supergreat's Tyler Faux has also found…

Beauty’s Digital Future Is Bright

NielsenIQ's Tara James Taylor said the data shows a host of opportunities for beauty brands.

Macy’s Aims for ‘Happy Customers’ With Livestream Shopping

Thamar Campbell said Macy's has been adding more livestream events in recent months, and is up to four per…

NYX on Its Digital Strategy, Exploring AR, VR and the Metaverse

"They really want virtual experiences and moments to connect, to engage, and to really be inspired," said NYX…

On Leadership, M.M. LaFleur CEO Says ‘Men Should Lean Out’ Instead of Calling on Women to Lean in More

Sarah LaFleur says the onus can't all be on women to lean in.

The Future of Wellness, According to Aveda’s Barbara De Laere

"I believe that the future of wellness and self care is moving beyond holistic care for the physical body…

Companies With Limited Racial Diversity Exclude Consumers Before They Even Shop, Sephora Study Finds

Three-quarters of consumers say brands fail to show diversity in skin tones, body types and hair textures in…

How Camila Coelho Keeps Content ‘Authentic’

The influencer and founder's philosophy has shifted to informative content that resonates with her personally.

Nars Cosmetics Drives Sales With Short-form Video

Marie La France of Dash Hudson and Dina Fierro of Nars Cosmetics discussed the impact of video impacts on…

Bevel’s Tristan Walker on Tech, Black Lives Matter and Community

At Beauty Inc's Digital Forum, Walker discussed how his past life in tech shaped the present — and future…

How Content Fueled Paula’s Choice’s Expansion

After a big year on TikTok, Paula's Choice is using its momentum to bring its education-forward line into…

Last Call: Words to Live By

Beauty execs on the one word that they believe will define the year ahead.

Agora Builds a New Digital Marketplace

Riccardo Basile and Elizabeth Townsend-Rose have created a short-video based social commerce app for beauty.

Savannah Sachs on Tula’s Balanced Approach to Growth

CEO Savannah Sachs shared key insights fueling one of the fastest-growing brands in skin care.