Three-quarters of consumers say brands fail to show diversity in skin tones, body types and hair textures in their imagery, according to a study initiated by Sephora.
At Beauty Inc’s Digital Forum, Walker discussed how his past life in tech shaped the present — and future — of Walker & Company Brands.
CEO Savannah Sachs shared key insights fueling one of the fastest-growing brands in skin care.
“Gen Z has a very short attention span — it’s only eight seconds long.”
The stylist has only seen more opportunities as her political voice has grown louder.
“This is crazy to put here at a digital forum but avoid the temptation to solve everything with technology,” said the president of the beauty e-commerce company.
“I don’t want to know if you went to Stanford or a community college,” said the cofounder of the sock company. “I don’t care. I want to understand your values.”
Getting customers in the door may be an art, but according to Optimove, getting them to a second order is science.