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WWD Digital Forum

Chegg Panel Highlights What Gen Z Women Want in Beauty

Mitch Spolan, Chegg's executive vice president of marketing services, invited four college students to join…

DpHue Built an IRL Experience to Grow Digital Engagement

The brand's partnership with celebrity colorist Justin Anderson helps it draw in celebrities and influencers.

Why Automat Believes Bidirectional Conversation Is the Future

Andy Mauro, chief executive officer of Automat, on recent developments in chatbots and voice recognition…

How Ouai Uses Dash Hudson and Instagram for Crowdsourcing

In conversation with Dash Hudson's Thomas Rankin, Hannah Beals of Ouai shared how the brand is using…

WWD Digital Beauty Forum: Iris Nova’s Zak Normandin on Selling Via SMS

Conversational, or c-commerce is the new e-commerce.

Luxury Retail Meets Philanthropy at Olivela

How this "do-good" merchant's mission to help children struck a chord with consumers.

Nars’ Lord Talks Beauty Tech, Makeup Artists and More

How Nars Cosmetics blends beauty innovations, technology and the evolving role of makeup artists.

Shiseido Reinvents With Influencer Savvy

At WWD's Digital Forum, the legacy company explained how it used social media to generate buzz and introduce…

Millennials Fear Debt More Than Dying, Says Afterpay

At WWD's Digital Forum in L.A., the consumer lending company explained how this shopper insight added rocket…

Digital: Marketers Should Focus on the Overall Customer Journey

Testing and isolating customer data allows one to learn what's working and why.

Digital: ThirdLove Relies on Data for Its Decision-Making

Sometimes the most useful information is from consumers who elect to do "returns and exchanges."

Digital: Technology Fusion Is Coming to Beauty, Fashion

Companies should start to use combinations of AI, AR, live-streaming and machine learning, according to…

Digital: The Future of Storytelling at Estée Lauder

Alicianne Rand shares insights on the company's storytelling strategy at WWD's Digital Forum.

Digital: How Chatbots Are Transforming Beauty

Andy Mauro, chief executive officer and cofounder of Automat, talks artificial intelligence and chatbots at…

Susan Jurevics Maps BareMinerals 2.0

The new president is leading the brand's second life in the e-commerce age with an increased focus on digital…