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WWD Digital Forum

FabFitFun’s AR Experience

The subscription box company returns to its roots as a media company, thanks to augmented reality.

How to Court the Next Generation of Beauty Consumers

Appealing to Generation Z requires deeper digital environments that focus on personal experiences.

Meet Generation Z

A new wave of consumers are coming of age — and they're bringing with them a digital savvy and appreciation…

How Benefit Guards Its Brand DNA

Benefit's Susan Kim on how this 40-year-old cosmetics company resonates with today's consumers.

Breaking Barriers: Mastering China’s Digital Landscape

At WWD's Digital Forum, Brian Buchwald of Bomoda provided actionable insights into navigating the largely…

M Gemi Builds Business on Consumer and Supply Chain Fit

M Gemi cofounder and president Cheryl Kaplan shares lessons learned from e-tail launch.

To Boost Conversions, Start a Conversation With Consumers by Using Data

Pini Yakuel, founder and chief executive officer of Optimove, urges the use of data segmentation.

Having Goals Make It Easier to Cull Data That’s Needed

Knowing what data to use better informs firms on how to meet customer-centric strategy goals.

Technology Now Creating ‘Atmospheric’ Commerce

Lucie Greene, worldwide director of The Innovation Group at J. Walter Thompson.

Madison Reed CEO Amy Errett Emphasizes Thinking Beyond E-Commerce

The digitally native brand has expanded via retail distribution and a chain of color bars.

Let’s Chat: Bots That Can Drive Online Conversions

Caroline Klatt, cofounder and chief executive officer of Headliner Labs, explains how messaging bots can…

ModiFace: AR Plus AI Equals the Future of Augmented Reality

Artificial intelligence yields personalized product recommendations.

WWD Digital Beauty Forum Draws Influencers, Industry Execs

Industry execs are set to convene at the annual summit, held on Feb. 7 at the Museum of Jewish Heritage, to…

Joyce Azria on Breaking Old-School Retail Rules With Avec Les Filles

With her new "hybrid contemporary" lifestyle brand, Azria is shaking things up.

RetailMeNot Explores Cost-Effective, Creative Ways to Engage Mobile Customers

The firm's chief marketing officer Marissa Tarleton highlighted cost-effective, creative ways to engage…